Budgetary restrictions and other limitations often force businesses to attempt to tackle certain services in house. Before you make the all too common...
There is nothing more interesting to some viewers than a compelling, on-camera interview. But great interviews like that don’t just happen. Our Florida...
It takes a special kind of company to properly shoot a documentary. Each angle has to be filmed just right, and it's especially...
Planning video production projects requires the ultimate in professional service providers. In order to find your way to the desired outcome, you’ll need...
Direct response television (DRTV) is a communication medium that has been developed for the purpose of selling a product or service, and it...
In today's fast-paced world, businesses are vying for their audiences' attention, and standing out has become more challenging than ever. Vistamax offers a...
Direct Response Television (DRTV) is an effective marketing and advertising tool that has become increasingly popular over the last few years. This strategy...
Animated TV spots have a unique ability to bring your brand to life. They can convey complex ideas concisely and captivatingly, making it...
Direct Response Television (DRTV) is a great tool for businesses and other organizations to utilize for marketing purposes. Millions of people still watch...
When you need high-quality video production services in Florida, look no further than Tampa video production. Tampa video production is a process that...
Infomercials (direct response TV) are a powerful tool for communicating the narrative of your brand. Vistamax knows that every product has a story,...
There are many types of advertising, but what is direct response TV? How does it work, how can it help your business, and...
There are times when animated TV commercials come across as more fun and lively than regular TV commercials, so they can have more...
You may have thought up a concept for an entertaining reality TV show, but you'll need the right support and resources to bring...
No one can deny that video is eye-catching. Whenever a person sees a video, they are tempted to stop and look at it....
DRTV has proven to be a powerful tool in the marketer's arsenal due to its ability to create deep emotional connections with audiences...
Maybe you've never made a TV commercial for your business before. Or maybe you think it's time to shake things up and produce...
There are a few things to bear in mind when searching for video production services of high caliber in Tampa, Florida. Find a...
DRTV, or Direct Response Television, is a marketing strategy that has the power to grab your attention and prompt an immediate response. Simply...
Vistamax has been in the business of creating marketing videos for over two decades. We have the experience and creativity to produce a...
Whether it's a branding video, a TV commercial, special video coverage, or storyline testimonials, videos are powerful tools. They are excellent communication tools...
Ready to take your marketing strategy to the next level with Direct-Response Television (DRTV)? Whether you're a seasoned pro or new to this...
Direct response is a type of marketing that aims to elicit an immediate response from the target audience by encouraging them to take...
Have you ever thought of using video production in your business? Video production is ideal for businesses that want to pop out of...
Character animations have been integral to television commercials since the medium's golden age. They've been instrumental in drawing the eye, conveying information via...
Direct Response Television (DRTV) is a marketing method that aims to sell products directly to consumers through infomercials. The infomercials usually last between...
When you run a small business, you need to do everything possible to spread the word about your product or service. Even if...
Working with a company that has experience creating powerful, results-driven advertising is crucial if you're looking for DRTV (Direct Response Television) production services...
Whether you want to make a TV commercial, a corporate video, a video to share on social media or a full-length TV show,...
DRTV, or Direct Response Television, is a powerful marketing strategy that has been changing the advertising game for years. With the ability to...
At Vistamax, we have been empowering clients locally, nationally, and internationally for over a decade by offering a wide array of creative production...
The visual world is fast becoming dominant. With the video's increasing popularity, brands are getting a new way to connect with their customers....
DRTV, or Direct-Response Television, has been a powerful tool for businesses to reach out to their target audience and drive conversions. It is...
DRTV, or Direct Response Television, is a marketing strategy that has the power to grab your attention and prompt an immediate response. Simply...
We at Vistamax understand that investing in your business isn't something you take lightly. If you are planning your investments in advertising and considering your...
Direct response television (DRTV) is a form of marketing that uses commercials to solicit an immediate response from viewers. DRTV campaigns are often...
Florida Video Crews Are you looking for a video crew in Florida? Look no further than the experts at Vistamax. Vistamax is a full-service...
Direct response television, or DRTV, is media targeted to consumers who respond directly to the company. The communication is engaged via an SMS...
The age of video content is here and, by the looks of it, it's here to stay. It's not too late to take...
The average person watches nearly four hours of television daily, and most of that time is spent watching commercials. That's a lot of...
Video is quickly becoming one of the most popular forms of media, and businesses are starting to take notice. Think about the last time...
As an organization, what strategies are in place to harness the power of business videos to grow your brand? In this modern era, brands are...
People love stories, and visual ones always win. So is the use of business videos in marketing. Using videos to market your business...
Just because you're making a video for business purposes doesn't mean that it has to be dry and boring. We've all sat through...
Video marketing has become one of the most powerful digital marketing mediums. This article explains what video marketing is, how to find and...
Video marketing has a significant impact on your strategy as it keeps your prospective clients glued to the screen for much longer. It also engages...
Did you know that DRTV (Direct Response Television) is one of the most effective forms of advertising? It's true! If you're looking to...
What exactly is DRTV? It stands for direct response television, a compelling way to market your products and services to the masses at...
No matter what type of video you are working on, it can help you to work with a professional video crew in Florida....
Stand out from the crowd and add high-quality animation and motion graphics to your next commercial. Vistamax's team of talented video editors, animators,...
There's a huge difference between working with a professional video crew and an amateur video crew. A professional video crew in Florida consists...
TV ads have been around since the 1940s. They are a way of advertising businesses where publicists pay for and produce ideas developed...
Our dedicated DRTV producers have been helping our clients achieve outstanding results for over two decades. We provide the talent, experience, and technology...
Through our work here at Vistamax, we've discovered the fundamentals of audience engagement with 2D and 3D animated commercials. Looking at recent studies...
If you want to reach your target audience, Direct Response Television (DRTV) is the perfect way to do it. DRTV allows you to...
Commercials are a super annoying interruption to a show you're highly invested in, right? You wish that you could just skip through them...
As clients' needs evolve, so should marketing and advertising. Direct response television (DRTV) is one approach that has proven to be successful for...
For those who love to make videos, the process never gets old or boring. There is always some magic involved in making a...
Every business enterprise aims to maximize its revenue while operating at the lowest cost. However, the business market is dynamic, full of competition...
Direct Response Television refers to any television marketing that seeks to get instant responses from the prospective client, usually involving calling a toll-free...
It takes a lot to run a business. We know it. You know it. But how are you getting your work out there?...
When it comes to advertising and marketing, there's no question that the more people you reach with your message, the better. Learn how...
If you're in the market for TV commercial production, consider Vistamax. We offer our clients the best in commercial services, including creative direction,...
Most people don't realize that a lot of work goes into the videos that they watch everyday, including movies, TV shows, TV commercials...
Vistamax - A trusted creative partner At Vistamax, we're dedicated to making your DRTV campaign an unparalleled success and to creating partnerships that last...
You may have heard the proverb, "it takes a village to raise a child." The truth is that the same thing applies to...
Have you ever thought about what your favorite TV commercials have in common? Most of us don't bother to think about this until...
Don't be fooled! Post-production is one of the most important parts of the production process. Many people think that post-production, being something that...
With the advancements being realized in the technological world, businesses are shifting to other ways of reaching their prospective customers. This has made...
Although TV commercials are short, a lot of work goes into them. After all, it was Shakespeare who said, "brevity is the soul...
Direct response television (DRTV) is a brand-building tool that has the power to directly affect your company's bottom line. In simplest terms, it...
Video is one of the best tools available to businesses. It doesn't matter how big or how small your business is, either. Video...
If you've never been involved in television production before, then it's a good idea to do some research before you begin. You might...
You may have heard that someone or something is "all sizzle and no steak." What this idiom generally means is that that person...
If you want to hire a video production company in Tampa, it is important to get the full value of your budget. If...
Everybody watches television. In fact, the television is the focal point in most living rooms, with everyone gathered around it, enjoying their favorite...
Advertising is a crucial element that helps organizations to grow brand visibility and generate new customers. While there are many platforms to advertise,...
TV ads differ from other types of videos because they are short and fast-paced. A TV ad has to do a lot of...
Television advertising has almost become an art form rather than just a means of spreading the word about your product. A TV ad...
Do you have a product to sell and want to share it with as many people as possible without undue hassle? Then producing...
Video is one of the most powerful tools a business has at its disposal in today's world. Video is a crucial element to...
As an entrepreneur, you stand higher chances of staying above the competition by perfecting your marketing strategy. A good marketing strategy will help you...
Video testimonials about your business and your products have the power to attract new customers and make it easier for them to decide...
If you're planning to shoot a video, it might help you to work with a Florida video crew. No matter what type of...
You may have heard the business saying; it's only a waste of money if it doesn't work. This couldn't be a more accurate...
If you want to make a commercial for your business, don't forget to prioritize authenticity. It may seem obvious, but sometimes companies prioritize...
Even the most talented production teams know that sometimes, just when you think you've shot the perfect footage, tweaks will need to be...
One thing that many people are looking for in television shows is novelty. This is the way that the human brain is wired....
Videos are used for many different purposes. You can make a video for a TV show, a TV commercial, an internet commercial, a...
Sometimes, TV ads are pretty direct. For example, we've all seen some version of the ad in which a girl who is using...
We are a visual society. If you want to send an effective message, whether for advertising, branding, or informational purposes, companies and individuals...
If you are searching for a way to grow your business and enhance your profitability, explore the benefits of direct-response television, or DRTV....
When you're producing something for television, you need to take into account that the process is going to be different than the process...
When you're producing a commercial, the most important thing to consider is your audience. What are they looking for? What kinds of things...
Video is a genre which appeals to the public consciousness because it resembles real life. Even though the images you see are in...
A TV ad is pretty short, so you only have a minute at the most to convince your viewer that they need to...
Your promotional video can be an instant gold mine for your business if you take the right steps to create it. It can...
We've all seen advertising that's missed the mark. Whether you left the experience wondering what the ad was for, thinking that it looked...
There are many reasons why you might want to make a video. You might want to do it for television or for the...
Television advertising used to be the alpha and omega of the advertising world. Tuning into our favorite programs, we would have to sit...
In past years, DRTV, Direct Response Television, was relegated to Late Night and Overnight network and cable TV programming. With the expansion of...
Instructional videos can be a helpful tool for anyone looking to learn a new skill. People often scour the internet for a video...
Video marketing techniques are accelerating at a rapid pace. Don't be left behind as video takes on a more pronounced popularity. You can...
Making a TV ad can be a complex process which involves writing a script, finding a location, hiring actors and videographers, shooting the...
Nowadays, with a plethora of TV channels and Netflix available to them, people have become quite picky about what they're going to watch....
When you're shooting a TV commercial, you might feel stuck between providing information and promoting your brand. And you often have to make...
Advertising is the bedrock of most successful businesses. When we think about the most well-known brands, we often remember their advertising. Catchy jingles,...
In a fast-paced world of technological advances, staying current with the times is a key concern for video production companies. Tampa businesses want...
Our pride and joy here at Vistamax has always been the creation of captivating and intriguing material for a wide audience. We look...
Do you have a concept or a process that appears to be too complicated to explain just in words? Maybe you can picture...
When you're working in television, it can be quite tempting to make things as sensational as possible. After all, this is what people...
Did you notice a recent flatline or a plateau on new clients for your business? Do you feel like your promotional strategy has...
When you're producing a television show, you need to consider all the aspects of it, from scriptwriting to post-production. Television production might even...
If you've ever seen a commercial for a product that you could buy over the phone, then you've seen direct response TV. And...
You might think about infomercial production and get a glimpse in your mind of the revolving stage used by many late night television...
Advertising your business is a year-round venture. You know the importance of top-notch video production to crafting the best commercials for results. What...
Whether you've been advertising on TV for a while or you're planning to make your first TV commercial, it's important to keep certain...
Nowadays, it's very important to keep your videos relatable for your viewers. This means that when someone views your video, either on TV...
The one problem with business videos tends to be that they're not very interesting. When you drag your employees away from all the...
There are a number of different things that people like to watch on television, from fast-paced crime shows to compelling reality TV. But...
You can have the most beautiful production value in your television commercial and purchase the most visible schedule in which to air your...
In television advertising, there are a variety of campaign styles to consider. Once you've identified the core message and call to action for...
We don't need to convince you that video matters. As a consumer, you are already watching video online which informs your purchase decisions,...
Television advertising is one of those forms of marketing which has been around for a long time. As a result, there have been...
Building a website for your Florida business is a great start, but you need more. You need a living, breathing, video on your...
Nowadays, videos have become such an integral part of our life that we take them for granted. We see videos on TV in...
Previously, people mostly used video advertising for TV purposes. But nowadays, there are other platforms where you can use video advertising. For example,...
Some people might think that producing a reality TV show is easier than producing other types of shows. After all, you're just filming...
Is there a topic that you've been interested in for years? Have you finally decided, after researching it as much as you can,...
There are many brands which have become intimately associated with their TV ads. Even though advertising is everywhere—on billboards, on the internet, in...
You have a vision and our creative team at Vistamax wants to make it happen for you in every way. That also means...
A television commercial is almost as vital as the air you breathe. You need it to survive in a world of constantly emerging competitors. A...
Looking for the right fit when it comes to video production companies in the Tampa area can be daunting. There are quite a...
As a business owner, you have to think about your target audience. Did you know that the colors you use in your advertising...
Every brand, or at least a large number of them, is warming up to the idea of using DRTV as a form of...
A lot of commercials may seem good when you see them, but they don't necessarily stay in your mind after you've finished watching...
As a Tampa company, you have the advantage of using some of the area's stunning locations as the backdrop for your commercial. Whether...
Did you know that it's possible to enhance your video enormously simply in the process of post-production? You may not be entirely happy...
Generate Excitement with Your Teams You are a savvy business professional, and you know the importance of incorporating video in your marketing efforts. You...
Whether it is a huge company, a small local business or even a nonprofit organization, you've established a brand, and you have a...
When you get video production services in Tampa, you can be sure that your video will be created in a professional way from...
When you go to a marketing blog, you'll likely see a lot of posts about how to find the best hashtags for Twitter...
If you're getting professional video production services in Tampa, you may have some questions. How does the entire process work? Do you just...
From small businesses to giant corporations, everyone has a unique message to share. Often times, however, companies have to go to great lengths...
There are several reasons why you might want to work with a video production company in Tampa. Maybe you want to make a...
Your company has grown in both customers and workers. Now you're thinking about getting a business video for your company. Businesses of all...
Direct response TV remains one of the most powerful forms of offline marketing. It allows you to build a brand and communicate directly...
When you're producing something for television, you have to keep your audience in mind. If you producing a reality TV show, the script...
Everyone understands the basics of what constitutes a good video nowadays. This is because we're all savvy TV and movie-watchers. We're all exposed...
If you have a business, then you know the value of professional video production services in Tampa. From the script writing to the...
Are you using direct response television ads? DRTV can be one of the most powerful tools in your marketing arsenal, and their benefits...
Direct television advertising is one of the best ways to reach new people, create brand awareness, and target people in a specific area....
Businesses and nonprofits alike produce low and high quality commercials to advertise and gain exposure to a broader audience in the hopes of...
Feature films can only capture so much within it's two hour time frame to tell a story. You're limited in the amount of...
In late April 2018, infomercial producers everywhere were no doubt sad to learn the fate of Robert Lytle. Known as a dominant player...
Businesses have a greater opportunity to connect with consumers these days if they implement business videos into their marketing plan. Studies reflect that...
Television production is its own genre with its own rules which are different from the rules of filmmaking, commercial production and documentary production....
You may not know a lot about video production but there are certain things that we are all familiar with, because we all...
Congratulations! You've decided to move forward with television advertising. You have an allotted budget and a general idea of what you'd like to...
We like to encourage our clients, whether they are local, national, or international, to think about how video production Florida can help them...
You've watched TV and movies your whole life, and at a certain point you've probably thought "I could do that." Good News: You can! Bad...
In a business video, it's important to project the correct company image. Even if the video is only going to be used in-house,...
What do you look for in an effective TV advertisement? Chances are the advertisements that catch your eye are the same ones that...
The post-production phase of video production is the part that many people don't see. However, it's a very critical phase of the process....
Video production is different for different purposes. For example, the video you need for a reality TV series is going to be quite...
There are many reasons why you might want to work with a video production company in Tampa. Maybe you need to make a...
People respond differently to different television commercials. And there might be one that jumps out at you and makes you want to go...
You've looked at your budget and decided that your business could benefit from some television advertising. So, now what does your marketing team...
One of the reasons why you might need video production services in Tampa is for corporate trainings. These might be Human Resource trainings,...
The human attention span is decreasing. Capturing the interest of a viewer has to happen within the first 15 seconds. Storytelling in the...
If you have a small business in Florida, then you know the value of getting your message out to the consumer. Whether it's...
DRTV spots provide can be invaluable for many brands. If you think DRTV advertising might be right for you, here are a few...
Your brand message connects the consumer with your business. It is a connection that helps to make a buying decision. During the pre-production...
Have you ever wondered what all goes into the making of a business video? Maybe you've thought of creating one for your business...
Video is becoming a more crucial part of marketing, communications, training and entertainment. As broadband access expands to nearly everyone, and smartphone use...
Done correctly, an interview can be a great way to profile a person of interest or get a convincing testimonial about a product...
In today's multi-screened engagement society, it's become a more complicated endeavor for businesses to find and captivate their audiences. Social media, relevant content...
You need to get your customer's attention. Of course, so are your closest competitors. Inbound marketing has changed the playing field and leveled...
You've captured all your footage and you're ready to start the long editing process. Whether you're working in fiction or nonfiction, not much...
When you think about making a film or a video, what are the things that come to mind? Probably a script, to begin...
There's a lot of planning and strategizing that goes into a TV series. And despite this, you may find that some of them...
A good marketing strategy doesn't have to be complicated or expensive. A few key concepts will help you find success marketing your small...
There are certain things you should look for in Florida video production, such as a clean, nicely-paced narrative focusing on the subject of...
Are there certain commercials which always catch your eye while others are forgotten in a few moments? Despite the fact that the TV...
Buying advertising can be confusing, so here is a list of terms that will help you buy like a pro! Reach In marketing, reach represents...
A great way to promote your company is by creating an ad that showcases a recent event you had, whether it was a...
Fear, Uncertainty and Doubt, or FUD, is a common marketing and advertising tactic. It can be used in any advertising format but is...
You Budget Won't Allow You To Advertise Everywhere No business has enough money in the world to purchase all the available air time, across...
Did you know that approximately 300 hours of video content is uploaded every minute to YouTube? In addition, there are almost 5 billion videos watched...
Having a good script is essential if you want your television ads to convert. A good script is just as important as good...
When creating video ads, it's important to carefully plan your script. Writing a script will help you save time and maximize your ad...
With over a thousand golf courses in Florida, marketing managers may be wondering how to get the edge over the competition. The course...
While most businesses understand the importance of video production in Florida today, they may not know just how important. According to statistics, "more video...
Many business owners still haven't incorporated video productions into their marketing efforts even though the numbers say they should. According to marketing researchers,...
Businesses that take advantage of digital marketing surpass their competitors in reaching potential customers. With all the millions of people accessing the internet...
One of the best ways to reach a mass audience today is through video programming. Videos can be used by organizations to produce...
An increasing number of video production companies in Tampa are offering services with projection mapping in mind. What is it and why should...
Your company is great, you make great products, and you have great customer service, but how do you get the rest of the...
Early totals indicate that more than 40,000,000 people visited the United States last year and among the top entry points were three ports located right...
In late 2017, infomercial producers across the nation couldn't help but raise their glasses in celebration of actor, Ed Helms. Why Ed Helms?...
Video production is quickly becoming the most effective way to reach current and potential clients. Its potential surpasses that of other methods, and...
One of the best outlets for media, news, and entertainment continues to be television. Television can be used by any organization to advertise...
Video production is becoming more and more popular. There are more and more places to place videos online for ads, promotional purposes, training,...
According to studies by 2020, approximately 80 % of all web content will be in video format. If you are in the business...
The end of the year always seems to come with big announcements for television production teams. So, we were not surprised to learn...
Today, more than ever, businesses realize how important video is to their marketing strategy. In fact, at a Digital Summit in Dallas recently...
Picture this; You have a great product, but it's not selling all that well. What could be missing? Maybe the internet ads aren't doing...
Whether you're making a TV commercial, an infomercial, a documentary or any other type of video, you're going to need post-production in Tampa....
With the advent of technology, almost any high school (or even middle school) kid can pick up a smartphone, snap a video, edit...
Companies are always trying to identify ways to more deeply engage with customers. They want to tell their story thoroughly and get the...
Many have said it before but perhaps as of late, Chicago Tribune contributor, Paul Sassone stated it best in one of his May 2017 columns, "TV commercials...
Businesses have found that using technology enhances and facilitates a smooth-running operation. Some technology tools save time and money. One such benefit to...
Nowadays, a number of companies are trying to outdo each other when it comes to television commercials. Their commercials feature bright colors, loud...
When was the last time that you grabbed a magazine? No, we’re not talking about using your Nook to read digital content online....
Video production teams in Tampa were buzzing this month over FOX Networks Group’s latest announcement. In case your video marketing team missed it,...
In today’s world, there are many opportunities to promote your small business. With advancement in technology, you have all the tools readily available....
Direct response television (DRTV) is any ad on television that requests viewers to respond directly and immediately to the business. DRTV consists of...
At first glance, producing business video may seem like an expensive proposition. Some marketing departments may experience a little "sticker shock" when they...
We all know the old infomercial formula: the black-and-white shot of an actor comically struggling with a simple task, the over-the-top pitchman in...
A 2015 industry survey of more than 350 marketing and business professionals made one thing clear; 96% of organizations engage in video content marketing. An...
It’s by no means a perennial favorite but the topic of tax credits continues to come up in conversations about television production. Case...
How can you tell if your business will benefit from direct response tv? If you're looking for a form of marketing that is highly...
Since integrating television into our daily lives over the past few decades we have seen an immense boom in opportunities to reach out...
Needless to say, to work, a video needs to have a clearly defined goal—but whatever that goal is, your video needs to do 3...
Video works, period. It works better than all-text content, it works better than print ads, it works better than infographics. Whatever your marketing...
Many marketing managers have steered clear of corporate videos because the ones they’ve seen are little more than digital brochures—but the most effective...
Since most people are now carrying around a high-resolution digital video camera in their pocket, it might be tempting to assume that you...
A conventional television ad may look cool and position the brand, but the results are often intangible. Leads can be difficult to track,...
One of the most often overlooked aspects of film is post-production, or what happens during the filming process when the cameras have ceased...
Vistamax is dedicated to excellence and innovation in video production; therefore, we are especially proud to have been tasked with upholding the high...
It’s official; the rains have returned. Your customers flock to the beautiful, sub-tropical climate of the Bay, and you want your video production...
With the promise of sunshine, fun times and rising temperature gauges, summer has officially arrived! For many businesses, the change in season also...
Marketing comes in many forms. Going door to door, posting on social media, writing on a blog, leaving business cards at local coffee...
At Vistamax, our video production services are as ambitious as your imagination. No matter the project you are planning, our talented and experienced...
Have you bought into the whole YouTube TV mantra yet? If certain pundits are right, it may be just one more, great way...
One of the challenges of a successful television advertising campaign is that there only is a small time slot, in which you are...
Television advertising is a mixture of both art and science that requires an experienced and well disciplined approach in order to be successful....
For infomercial producers the central focus is on results. From its primitive start of selling knives, vegetable choppers and cooking pans, the infomercial...
Florida video production often requires a complex set of camera motions to create the best products. As such, our camera crew is well...
Today our Florida video crews wanted to talk about an important, old school task known as storyboarding. It is one of the first...
Do you think that infomercials are solely for fancy, nonstick pans and celebrity home grills? If so, it’s time to turn your TV...
These days, it’s hard to avoid news about live streaming. Our television production crew alone has read a number of articles about Facebook...
Inventing and manufacturing a product or offering a service is easier than getting people to buy it. Marketing and promoting a brand is...
Television production in Tampa continues despite ongoing wrangling more than 275 miles away in Tallahassee. The political brouhaha over TV production is nothing...
When it comes to your television advertising campaign, an important thing to keep in mind is that there should be one common aspect...
A leader among production companies, Vistamax provides a wide array of creative production services for broadcast, cable, internet, corporate and educational communications. If...
When you have a special project at your business, you want all of your hard work to be a success. Even a project...
In early June 2016, Florida video production experts and others gathered for the annual StreamMarket conference. On the list of topics was content...
How is your Instagram marketing strategy working out? Are you utilizing their free statistics program? Good, we’ve heard it helps. Have you combined...
Native advertising, it is something that many people are approaching Tampa television production companies about these days. But what precisely is it and...
Television advertising can play a vital role in the success of a business. To do so, though, it's important that the ad have...
It’s no secret that television production in the Sunshine State has taken a hit due in part to political wrangling over tax credits....
Among the exciting developments technology has brought to society, is the accessibility of live video production. That is, the ability of more businesses...
Television production companies are forever scanning the horizon to ascertain which marketing fads may turn into the next, hottest trends. In that vein,...
The U.S. Travel Association notes that their industry pumps close to $30,000 into the country’s economy every second. Those funds come from more...
On one hand, people are ringing the death knell of television advertising as we know it. On the other, advertisers continue to sink...
Although no business is required to make videos, not doing so is simply missing out on an excellent opportunity. With smartphones, tablets, laptops,...
Today, it's possible for almost anyone to make and upload a video, all it takes is a video camera, which are standard on...
It’s officially 2016. Why not make it your mission to learn more about video production in Tampa? The added knowledge could ultimately benefit...
Creating videos for your business is an excellent decision because so many individuals use the Internet for researching companies, and videos are one...
Socially responsible marketing or CSR has gone beyond the buzzword phase. It is now an accepted word in television advertising's lexicon. However, there may...
One of the most common questions about video production services is "How much does a video cost?" The short answer is "It depends." However,...
With the advance of social media, online news sites, and online video services such as Hulu and Netflix, some people tend to think...
Changes have been taking place in the outdoor advertising industry and commercial producers are talking about them.Apple TV and Ford are just two...
TV ad production and business video clips continue to serve marketers well, including those who are responsible for promoting legal services. Earlier this year,...
Almost anyone can buy a video camera, but for professional results, no matter how expensive the camera, quality video production takes know-how. Before you run...
Creating a statewide or nationwide commercial may not be necessary for your business because you only provide services to a limited local area,...
The transformation television advertising has made since WGY first sent its programs out into the airwaves was the subject on many people’s minds this past...
For a business that sells products, you need others to see your products to consider buying them. With this in mind, you should...
Have you talked to your company Marketing Director yet about animated videos? A large number of marketing firms are using them to drive...
Trade shows are important ways for businesses to meet with customers, competitors, and suppliers. They are also a way to get lost in...
Although written content still plays a major role in a business’s marketing and success, there is a comfortable place for video content to...
Have you ever been at a rock concert in Tampa and heard a pin drop? Chances are you haven’t. That’s because when there...
Many who work in TV commercial production are gearing up for the new season as well as the 2016 Super Bowl. In early August...
So your boss or marketing director has finally given you the approval to hire a quality Video Production Service to design an exiting...
Video production in Florida may not be all about the lighting but it certainly is one element that must receive attention. Otherwise, videos may...
For American businesses, brand building is like breathing. Without it, someone might as well ring the undertaker and cue the funeral dirge. It’s...
At Vistamax® Productions, our commercial producers work with new and seasoned talent. Seasoned actors and actresses generally know how to handle a television or...
Do you read Marketing Land? Our video production services team members took note of their latest articles about mobile advertising. It seems that people...
Whether you’re calling it “Mobilegeddon”, “Mobile Gate” or a “Google Kerfuffle”, one thing is certain. Online businesses that don’t fully embrace the internet...
What are you planning to do during National Shameless Promotion Month? It is slated to take place when many people are focused on...
New television advertising statistics were released in early June 2015. Did you happen to read them? We did. Compiled by MarketShare, they were published...
According to a recent article by Investor Place’s Assistant Editor, John Divine, online giant, Amazon.com, is looking to enter a realm our Vistamax®...
Now that the spent fireworks have been put away, it’s time for advertisers to start thinking about their back-to-school and back-to-college 2015/2016 campaigns....
In late May 2015, the world was introduced to the Video Advertising Bureau. It isn’t so much a new entity as it is...
Facebook is certainly keeping marketers on their toes. There was the Call-to-Action buttons’ release and disappearing Connected Accounts button on YouTube earlier this...
Will television advertising expenditures go up for Father’s Day 2015 or down? Maybe they will just stay the same. We took at look at...
It took our Florida video crews years of classroom and on-hand experience to develop their techniques for surviving outdoor shoots during the hottest days...
Marketing the sport of golf and golf related items to Millennials can be tough these days. Thus, it never hurts to take advantage...
In the heart of an age where Skittles and Truth commercials stay stuck in your head for weeks at a time, the necessity...
7.15%, that’s how much the Tampa Hillsborough Economic Development Corporation says our region’s population has grown since 2010. It may not sound like...
As infomercial producers, we can truly appreciate a great public relations campaign and we know that many of you do too. So we’re...
By now, it’s no secret that our video production services in Florida can help firms develop killer audio-visuals. What some small to moderate size...
People across the nation are recharging air conditioners and having their vehicles detailed in time for spring. How do we know? According to...
Are you egg-cited about starting infomercial production in Tampa? If not, maybe a quick look at the numbers will help your snap-on bunny ears...
According to the National Retail Federation’s® historical data, Americans are on track to drop billions again this year on their St. Patrick’s Day...
As long-time residents, our Florida video crew is saddened by the troubles our state’s citrus industry is facing but we’re also glad to see...
Spring generally brings with it fresh fundraising opportunities and direct response TV is often an integral part of the mix. This is certainly the...
The last time that your firm created an hour-long program for promotional, educational or purely entertainment value was the Tampa production company hired...
In no time at all, National Craft Month will be upon us. It happens every year, thanks to the Craft & Hobby Association....
If we were to look at TV commercial production as if it were a house, marketing research and data collection would certainly be key...
Last year, our country’s number crunchers estimated that Americans would spend more than $36 billion dollars on Valentine’s Day related festivities. Although it...
Now that the new calendar year has begun, what is your company going to do differently? If you’re not sure, we’d like to...
36th Annual Telly Awards Steve Farkas, CEO/Executive Producer at Vistamax has been selected again to judge for the prestigious Telly Awards. All judges...
Did you read the November 2014 edition of AdAge or notice a few changes happening on Instagram and Snapchat? If so, like our...
Holy Shamwow! Have you seen all of the latest hullabaloo about infomercials? There was the viral Too Many Cooks number that initially appeared...
Have you heard all of the talk about the FCC’s potential intervention in internet video and the latest hullabaloo about unbundling? Articles that...
Now that the 2014 November sweep has come to an end, our Tampa commercial production team can’t help but reflect on what happened and look...
We know that many of you have been running full tilt since August. First there were those back-to-school rush promotions that needed executing....
Based on previous year statisticss, an estimated 155+ million Americans will be carving up pumpkins and donning masks or full-body costumes in time...
Our Florida video production professionals make it a point to stay on top of news regarding content sharing platforms. So it should come as no...
In advance of this fall’s major sporting events, we wanted to take a few moments to talk about sports telecasts and how Tampa commercial...
The world of television production is always changing and several industry players are moving right along with it. In July, Nielsen revealed its new Facebook...
Video production in Tampa made news headlines in July 2014 thanks to a flying drone and the local film and digital media commission. The...
Did you read the latest RealtyTrac report? The Tampa Bay Times reported on its release in early July 2014. If you haven’t read it yet, and your...
It seems that the majority of today’s marketers are hoping to get a strangle hold on the Millennials’ pocketbooks, which thus far has...
There are a multitude of benefits associated with conducting well thought out, direct response TV campaigns. The ability to accurately quantify one’s marketing investment is...
For some folks, Florida video production involves nothing more than amateur home videos shot with iPhones. For others, the production process is much more professional...
Each year, millions of students engage in distance learning and many of them are utilizing educational videos in the process. It’s just one of...
There use to be a time when television commercial production involved nothing more than basic ads meant for local broadcast media. Today, advertisers...
As the midterms inch ever closer, news about big advertising buys are starting to crop up. One of the most recent headlines noted...
Today, an increasing number of businesses are looking to expand their online marketing with the use of short video clips. More often than...
As post production pros in Tampa, we often field questions from new marketing directors. Many times, they want to know whether or not their...
According to a recent Web Video Marketing Council survey, at least 80% of America’s businesses are creating multiple videos each month as part of...
What do Vince Shlomi, Jack LaLanne, Willie Mays, Suzanne Somers, Anthony Sullivan and Don Brown all have in common? In a word, the...
In recent weeks, our television production in Tampa, Florida has taken note of the new partnership between Live Nation and one of the world’s high...
In April 2014, the National Association of Broadcasters held their annual show in Vegas. As our Tampa commercial production team noted, one of the ongoing...
Are you looking for another way to reach out to your firm’s targeted consumers? If so, you may want to speak with our commercial...
The advent of YouTube in conjunction with increasing availability of high-speed internet has created a new platform for not only the way we...
The worlds of television advertising and online commerce are always in a state of flux. So we weren’t the least bit surprised to see the...
Once you’ve decided to embark on your first video production project in Florida, you’ll invariably want to go scouting for outdoor filming locations. Because...
There is a lot of decision making that goes into video production in Tampa. One of the decisions that need to be made during...
It doesn’t matter whether you pick up an issue of Variety, The New York Times, USA Today or The Tampa Tribune, it will quickly become apparent...
Are you an automotive dealer or used car lot owner whose sales have been in a downward spiral since the first quarter of...
Nowadays, an increasing number of businesses are striving to do more with less staff. In the process, essential marketing tasks, like creating and...
Our Florida video crews continue to be excited about the prospect of Bollywood’s convergence with the Tampa television, film and video industry. First, there was...
Television advertising has to think of its visuals as much as what's said in a script. In fact, you should be able to give...
As our experienced commerical producers can attest, not all tales start out with once upon a time or end with a long-winded happily ever after....
TV ad production sometimes requires voiceover narration to either describe a product or to just be an ironic observer to the action on the...
When it comes to corporate videos, today’s companies tend to take varied approaches. Some opt to shoot and produce their own in-house videos...
We've all had that downtime in front of the television when we are doing a little bit of channel surfing, and we come...
Baby New Year 2014 wasn’t the only subject that took over Tampa’s headlines in the last few weeks. There was also a lot...
Now that 2014 has arrived, why not change up your sales training program? It’s easy enough to do. You could start by calling...
Like most seasoned commercial producers, we like to skim through industry periodicals and keep abreast of the news. Because of that, we just can’t...
Are you currently hard at work trying to set up your 2014 filming schedule? If so, don’t forget to add television production in Tampa to...
Being longtime members of the Tampa commercial production industry, we take great interest in news that pertains to television advertising. That’s why we took notice...
We've all had bad training days. Whether it was at a new job, or it was yearly training that was mandated by the...
Infomercial production requires a lot of detailed thought before pitching your product to a targeted audience. While it's always a good idea to create...
Having been immersed in the television advertising industry for years, we like to make it a point to stay on top of trends....
Being one of the top television production companies in Florida, we always celebrate anytime the Sunshine State’s film industry receives positive, international acknowledgement. Such was...
For your infomercial project to be a success, you need to get the best infomercial producers on the job. With so many choices in the...
When you're looking at television production companies, you're probably looking for a company that will provide you with the very best end product for...
Have you looked at the National Retail Federation’s figures yet? They indicate that holiday sales are expected to exceed $600 billion. Now ask yourself one...
In mid September 2013, a trickle of production related, tax credit stories started to make their way into the Sunshine State’s major news...
"We'll fix it in post," is probably the most well-known video production term after "Lights, camera, action!" – and with good reason. Post-production...
Back in July 2013, our Florida video crews talked briefly about Tampa taking over the international headlines. At the time, the noteworthy headlines were attributed...
While the heart of music has remained the same over the years the medium of conveyance has drastically changed. Music is not just about the...
Although it may seem far away for some, Florida’s political scene has already started to gear up for the 2014 elections. For proof,...
How do your employees react when they find out that they're going to be mandated for company training on a specific day? How...
The week of July 30, 2013, Florida’s video and film industry was abuzz with news of changes taking place in our home city...
In the past, television viewing was an occasion for social interaction with friends and family as they were gathered together in the same...
A study in the Journal of Consumer Marketing focused on the effectiveness of infomercials. It revealed that the combination between an informational program and a...
Even with the widespread migration of most marketing channels to the Internet, one of the most powerful and potent tools is still video...
Having been in the business for over 15 years, it didn’t surprise us to learn that Florida was in the white hot spotlight...
Even with the widespread migration of most marketing channels to the Internet, one of the most powerful and potent tools is still video...
According to Global Industry Analysts’ recent data, the popularity of informercials continues to rise. As it stands now, the industry is expected to generate...
If you have an innovative new product that you truly believe in, you know that marketing that product the right way is the...
Are you presently searching for the ideal place to film your next TV commercial, DRTV segment, motion picture or video? If so, consider...
As a Human Resource Manager, you already recognize the value of hiring and retaining the world’s top talent. What you may still be...
At the April, 2013, FT Digital Media Conference in London, Videology CEO Scott Ferber announced the findings of their recent brand survey in online videos....
How do you create a great infomercial? Let’s look at the steps involved: 1. Decide on a product or range of products. Ideally, this...
With recent advances in recording technologies, almost anyone can buy equipment and set himself up as a video production company. The problem is,...
In a review of advertising ROI studies from the fourth quarter of 2012, the author of this article finds that “Increasing evidence from various studies...
Face it: any video production, whether it’s a commercial, infomercial, corporate training video, or documentary, is going to be only as good as...
A television advertisement is simply a special kind of message, and an effective message will get the point across even to an inattentive...
Many experienced filmmakers and videographers regard the post production phase as the most critical part of the whole video process. “Post production” includes everything...
When you think of safety videos at work, what immediately comes to your mind? Boredom? Lacking in entertainment value? Falling asleep? Safety videos are...
The past few years have been big ones as far as television production in Florida. There have been quite a few reality television series filmed...
You can automatically spot a riveting commercial: it makes you stop and look. Either due to an arresting visual, sound, or combination of...
The infomercial has been an important part of communicating product information for decades. Infomercials have so many advantages over other types of advertising,...
For a company looking to produce a TV commercial, infomercial, educational video, documentary, or real-estate video, the first question that comes to mind...
With its diverse ecology and sprawling economy, Florida is the ideal base for movie and television production. With such a wealth of natural beauty,...
Have you ever seen a really bad TV commercial? We meant a really bad one...
More viewers than ever before are tuned into video. The statistics are staggering: Last fall, 37 billion videos were viewed online by 183 million viewers. ...
It all begins with a dream...
Vistamax Productions has been in business since 1997, providing a long list of national and international clients with superior video productions of all...
It’s an entertaining world. Everywhere you look, electronic devices are screaming to entertain you. Every day your business is competing with the most...
On July 1, 1941, the very first television commercial was aired before a Dodgers and Phillies baseball game. The company was Bulova, a watchmaker. The...
With every new year comes a host of new opportunities. It's a chance to wipe the slate clean and re-brand your product or...
It seems almost impossible but, the new year is almost upon us. All across the country, business owners and CEO's are working hard...
Technology is transforming how companies connect with their customers. While social media branding and various forms of online advertising get lots of buzz...
Using television commercials to advertise your products or services is still by far one of the most effective marketing methods out there. However,...
Professional video production can benefit a business in countless ways. Any owner can fully expect to increase their bottom line by incorporating this valuable...
You've probably heard it said that in today's world of communication, social media is king. After all, it is real time communication and...
If you are currently looking for a video production company to professionally produce your broadcast project, you may have already accessed the convenient power of...
If you are the owner of any small business, your company could stand to benefit significantly from advertisement in the unique form of...
Many successful businesses have realized that employee training costs can be drastically reduced by incorporating video production into the typical educational process. Productive...
Experienced and established business owners overwhelmingly agree that television advertising continues to dominate in the industry as the single most cost effective way to reach...
Your business is cutting edge. The creative and inventive spirit you have is the driving force for your business. The next piece of...
Direct response TV (DRTV) and direct response streaming video on the internet are becoming more and more important for businesses with the increased usage...
You've got a great company and an outstanding product that blows the competition away. But if nobody knows about it, you aren't going...
The easiest way to find out if your product would be appropriate to sell via DRTV (Direct Response Television) or infomercial broadcast is...
Television commercials began in the 20th century as an expensive advertising tool reserved for large national or multi-national corporations. As the market...