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Unleashing the Power of Direct Response Television: DRTV Marketing

What is Involved With a Video Production in Florida

While most businesses understand the importance of video production in Florida today, they may not know just how important. According to statistics, “more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.” That means that your customers are expecting to view great content from you on your website. Actually, your employees can benefit from video productions as well. Many Florida businesses use video training modules to onboard staff more efficiently. However, throwing together a video with your smartphone doesn’t get the job done as effectively. Much goes into producing a video. Let’s take a look at the pre-production aspect of video productions in Florida.

Brainstorming for an idea

Brainstorming is the initial stage of the video process. As you put all your ideas out there, creativity flows. This helps you eventually develop an idea for the message you want. Of course, you’ll have many ideas you toss out, but some will stick. This stage is critical to the entire process because it lays the foundation for the next step.


Now that you have the idea for your video, the writing begins. Scriptwriting is not like other types of writing. The script needs to include all aspects of the video. What are the characters doing? What are they saying? Does someone leave or enter the area? What props are in the scene? When does the scene change? These all need to be written into the script so that the everyone knows what to do. The script is where the creative ideas come to life.

Planning for the video

There is still much to be accomplished after the script is complete. You need to find the best characters to play the parts, locate the perfect place or design a set for the production and prepared a timeline of when you will do the production. All the pieces are put together during the planning stage, then you can move forward for production day!

Ready to add some professional videos to your business website? Contact us for more information today.