Direct response television, or DRTV, is media targeted to consumers who respond directly to the company. The communication is engaged via an SMS message, a toll-free telephone number, or visiting a company's website. DRTV is an exceptional marketing tool for generating leads, enhancing brand awareness,...
The age of video content is here and, by the looks of it, it's here to stay. It's not too late to take advantage of the interesting advantages of marketing videos. Some of them include: It's popular: Most web users prefer video content over the...
The average person watches nearly four hours of television daily, and most of that time is spent watching commercials. That's a lot of time to be bombarded with marketing messages, most of which are quickly forgotten. But one type of commercial tends to stick in...
Video is quickly becoming one of the most popular forms of media, and businesses are starting to take notice. Think about the last time you watched a video online. Maybe it was a funny cat compilation, or an interesting news story. Whatever it was, you were...
As an organization, what strategies are in place to harness the power of business videos to grow your brand? In this modern era, brands are becoming aware of their consumer's needs and want. To meet the consumer's needs, organizations must develop shareable business videos that are appealing,...
People love stories, and visual ones always win. So is the use of business videos in marketing. Using videos to market your business is versatile and an exciting way to reach customers and build relationships. To achieve this today, many businesses have been fast to...
Just because you're making a video for business purposes doesn't mean that it has to be dry and boring. We've all sat through interminable training videos and seen boring business videos on social media. These videos don't capture our attention for very long. And when...
Video marketing has become one of the most powerful digital marketing mediums. This article explains what video marketing is, how to find and create some content for your company, and how to use videos effectively to boost brand awareness and sales. Marketing videos play an important...
Video marketing has a significant impact on your strategy as it keeps your prospective clients glued to the screen for much longer. It also engages your audience a lot better than the use of text. You can use video marketing on your website, in ads, on social...
Did you know that DRTV (Direct Response Television) is one of the most effective forms of advertising? It's true! If you're looking to increase sales and get more leads, then DRTV is a great option. In this blog post, we'll discuss everything you need to...