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The Visual and Storytelling Benefits of Television Advertising

Commercial Producers Have the Ability to Make Changes Work for Advertisers

Commercial Producers Have the Ability to Make Changes Work for AdvertisersMany have said it before but perhaps as of late, Chicago Tribune contributor, Paul Sassone stated it best in one of his May 2017 columns, “TV commercials work.” As a statement, it’s as true today as it was in 1941 when television advertising was in its infancy. However, its veracity is probably just about the only thing concerning television advertising that hasn’t changed. Just ask Florida’s best commercial producers, who happen to work at our firm, Vistamax.

Place advertisements from the early days of television next to the one’s today and with their rudimentary graphics, they look childlike. Computer technology is just part of the reason why there’s been a marked increase in production values. It helped spark the use of computer animation, which began hitting the glass screens on a small scale in the 1960s. Computer animation, in our estimation, was the precursor for much of the glitz people see today.

Of course as Investopedia writer, Daniel Liberto, indirectly points out in his early June 2017 piece, the way many of us consume television has changed drastically too. It’s no longer the big gorilla in the room but one of several, powerful mediums able to capture our attention with audiovisual means. So now, commercial producers often assist brand managers and politicians alike with an entire suite of complementary services.

Take Vistamax’s commercial producers for examples. They’re capable of creating multi-platform compatible ads for any strategic plan. As such, it doesn’t matter if you’re a politician hoping to snag an important office or in the business of selling widgets. Expertly produced, correctly placed commercials have the potential to help you and others make that happen. And yes, our commercial producers’ track records can help prove that to you right away. To learn more about why television advertising continually works for so many people, please contact our commercial producers today.