Should Direct Response TV Be Included In Your Marketing Campaign?
Direct response TV (DRTV) and direct response streaming video on the internet are becoming more and more important for businesses with the increased usage of digital video recorders (DVRs) and video advertising on the internet.
DRTV and direct response streaming video are a type of marketing that present a means imbedded in the material for the prospective buyer to directly contact the seller. This type of advertising became very prevalent in the 80‘s and has adapted over the years with the continuous change in TV content and delivery along with the rapid evolution of the internet.
Even with the dramatic rise of e-commerce a vast majority of transactions are still taking place off the internet. Phone plus brick and mortar transactions are still the main source of commerce in the United States and globally. There are some items that clients will always want to touch and feel. . .or try on before purchasing.
There are also a large number of clients who want to learn more about a product before making a commitment to buy it. Some products themselves are complicated by nature and need to be presented in an educational manner in order to help potential customers understand how useful they really are. In either case DRTV or direct response streaming video are excellent means of communication to assist prospective buyers.
Working with an expert team who has significant experience in the DRTV and direct response streaming video field is key. A team with expertise and experience will ensure that your valuable marketing dollars are spent to make the most effective video content custom fit to your brand. Contact us today to see how our exceptional team of experts with over a decade of global experience can help maximize your video advertising. . .no matter how big or small!