Vistamax Productions
Unleashing the Power of Direct Response Television: DRTV Marketing

Using Character Animation in TV Commercials

Vistamax Logo / Using Character Animation in TV CommercialsCharacter animations have been integral to television commercials since the medium’s golden age. They’ve been instrumental in drawing the eye, conveying information via an enchanting exchange.

Why Use an Animated Character?

Animation is flexible and appealing. Animated characters are unique and have an amazing resonance with audiences of all types. The unrelenting growth of social media and the ‘net requires every enterprise to carefully consider how best to stand out among the conventional and multitude of videos pushing products.

An animated character is a grand way to create a platform that turns the eye.

Samples of Great Animated Characters

Here are good reasons why animated characters enhance branding.

The Pillsbury Doughboy

Since 1965, the Pillsbury Doughboy’s silly giggle kept the manufacturing company at the forefront of dining tables around the world.

Spongebob Squarepants

The beloved character has actually never appeared in a commercial. But there isn’t a marketer out there that wouldn’t kill to get him in one.


Kellogg’s did well with animated characters. They had a mascot for almost all their cereals. There was Tony the Tiger, Toucan Sam, and Snap, Crackle and Pop. The competition ran to keep up, creating the likes of the Trix Rabbit, the Keebler Elves, and Lucky the Leprechaun.

Why They’re Effective

Animated characters are fun to watch as they hand out complex information. Animation frees the imagination and lets you create entire worlds that become associated with your brand. It’s why so many companies are historically and gladly associated with them. Animation also lets you use environments not accessible by live crews.

Let Animated Characters Get Your Word Out

With animated characters, you exquisitely and memorably capture attention. From the kids to the kid at heart, the appeal highlights your brand and makes connectivity easy.

If you want to learn more about the power of animated characters, reach out.