3 Tips to Creating A TV Commercial Message That Works
You may have heard the business saying; it’s only a waste of money if it doesn’t work. This couldn’t be a more accurate statement, especially when it comes to television advertising. Some businesses make wildly unpopular commercials that work really well. Others make beautiful works of art out of their campaigns, yet their phones go silent. As a leader in TV ad production here in Tampa, we thought we’d offer three great tips to follow in creating an inspiring campaign message that actually works.
LEAD WITH YOUR BEST
You may be tempted to build an ad campaign around promoting a product or service that isn’t selling well. However, the experts suggest it’s best to lead with your best offerings first. Build on an industry niche you service really well and use television as a megaphone to get more of those customers. As you increase volume in these more reliable selling areas, you’ll find your less popular products or services will get more exposure as well.
AVOID USING COMMON KNOWLEDGE POINTS
Television commercials are typically limited to visuals and dialogue within a 15, 30, or 60-second window. Don’t use those precious seconds explaining anything your audience already knows. Instead, use that time to highlight a precise message that may not be known to everyone in your target market.
DESIGN A CLEAR CALL TO ACTION
Television isn’t going to work if you don’t ask your viewing audience to do something. Sure, you’ll include your company phone number or website, but verify you’re commercial is giving your customers a reason to take the next step. Many business models incorporate incentives to help promote a free quote or time-sensitive sale.
Creating a campaign that works well for television, and actually gets customers in your door, requires a formula of three key components – message, production, and flight schedule. When creating the message for the campaign, you can hopefully find inspiration in the tips we’ve provided above. When you’re ready to explore video production, contact us!