03 Jul Incredible Success Starts with High Quality Infomercial Production
According to Global Industry Analysts’ recent data, the popularity of informercials continues to rise. As it stands now, the industry is expected to generate revenue in excess of $252 million within the next two to three years. The explosive growth is primarily attributed to changing consumer behavior and the need for real-time marketing results. Of course it doesn’t hurt that the infomercial format can easily send sales of widely appealing impulse and complex products skyrocketing.
Understandably, in order for that level of success to occur, care must be taken during the infomercial production and marketing processes. We here at Vistamax know all about that because we have been producing infomercials for over fifteen years. Some of our previous infomercial clients that you may recognize are Pest Offense International, Black Titanium, Pro Step, Ameriquest and Z-Brid Golf Club.
So at this moment, you might be asking yourself “what elements make an infomercial amazingly successful?” From a marketing perspective the factors involved are as unique as the products themselves. After all, the features that influence a golfer’s decision to buy a club are vastly different from the ones involved in purchasing a bug spray. However, from an infomercial production viewpoint, it all essentially boils down to quality.
Ideally, an infomercial should contain impeccable, appealing visuals and audio. There should also be a strong call to action, credible talent and a high level of cohesiveness throughout the infomercial production. To achieve those things, its best to hire a comprehensive, seasoned production company like Vistamax.
For example, our scriptwriters can assist you in crafting the infomercial’s call to action and its unified flow. In addition, we can aid you in finding a location and talent that exudes trustworthiness. Once we have the talent on set, our professional stylists and makeup artists can help them get into character too. Afterward, our professional staff will help to ensure that your infomercial also has the visuals and sound needed to be effective.