14 Jan Commercial Producers Note Trend Towards Live Stream Advertising Options
Changes have been taking place in the outdoor advertising industry and commercial producers are talking about them.Apple TV and Ford are just two of the firms at the head of the exciting trend, which utilizes elements of television production. In some instances, there is also a dash of social media tossed in for good measure.
It all starts with converting static billboards into digital ones using audio-visual materials. Granted, digital billboards are not new. They’ve been around since the mid to late 80s. However, in the early days, the technology wasn’t very accommodating. Plus, people worried that the less than ideal images would be too distracting to pedestrians and drivers alike.
Nowadays, the billboards are much more sophisticated. As a matter of fact, they’re to the point where advertisers may live stream images or videos from one location directly on to the purchased billboards of their choice. Hence, there is an increasing need for commercial producers that can make those types of billboard performances really pop without causing traffic problems.
Plus, the new technology allows advertisers to change their billboard messages at least once a week. In the olden days, companies were lucky if they could get the images changed once every three months! As such, modern-day commercial producers in high demand have creating digital billboard images down to a science.
At Vistamax Productions, we can help produce content for new billboards as well as the old school, static ones. For instance, our still photography would look wonderful emblazoned on static displays. And our live stream capabilities could really jazz up a digital one. We can also create companion pieces for just about any other AV based, advertising medium one could thing of in existence today. To learn more and ask for help with a digital or static project, pleasecontact us 813-907-1010.