21 Oct Commercial Producers Briefly Discuss the Keys to Holiday TV Ad Success
Have you looked at the National Retail Federation’s figures yet? They indicate that holiday sales are expected to exceed $600 billion. Now ask yourself one important question. “How is my firm going to get its share of the seasonal pie?” If you are at a loss for an answer, we’d like to suggest that you consider television advertising.
As our commercial producers can attest, television advertising remains an effective medium. Its effectiveness is partially attributed to its broad reach and high return on investment. Of course merely focusing a camera on one’s product isn’t going to make a television commercial yield phenomenal results. The process is much more complicated than that.
To give you an example of what’s involved, here’s a quick look at several elements that can enhance a television advertising campaign’s chances of success:
- Proper scheduling (i.e. reach, timing and consistency)
- High quality audiovisual materials
- Entertaining story line/script
- Believable cast of characters
- Pre-ad marketing research
- Use of simple messaging
- Strong call to action
- Sense of urgency
The good news is our commercial producers have extensive industry experience. As such, they can help you to ensure that your holiday television commercial is well thought out and properly produced. For proof, take a glance at our partial client list. It includes such seasonal icons as the Radio City Christmas Spectacular and Busch Gardens’ Howl-O-Scream.
Extensive industry experience is not the only advantage that may be gained by hiring our commercial producers. We also utilize state-of-the-art production equipment and offer a vast amount of services.