Do You Need a Marketing Video?
When you run a small business, you need to do everything possible to spread the word about your product or service. Even if you’re just trying to reach out to people in your small town or your neighborhood, it helps to have an online presence. And it also helps to have some marketing videos on your website, blog or social media pages. Here’s how a marketing video can help you grow your business:
Disseminating Information
One of the most basic tasks of a marketing video is to disseminate information about your product or service. By posting your marketing video on your website, blog or social media pages, you’re reaching out to customers and letting them know that you are providing something they might need.
Telling Your Business Story
If you have a business story that you want to tell people about, a marketing video can help you do that. This story can be about why you started the business, why you chose to make that particular product (or provide that particular service) or how exactly your product is made, the various processes it goes through etc. Our scriptwriters will take your story and put it in a form that will appeal to your viewers.
Using an Audio-Visual Format
You can give people information and tell your story in a number of formats. But the advantage of a marketing video is that it has an audio-visual format, so it will grab your viewer from the get go. People are automatically attracted to moving images. And if those images are well-shot, with close ups, long shots, clear sound and editing that makes the video move along quickly, then your marketing video is even more likely to reach all the viewers you want to reach.
Lending a Personal Touch
When people view a marketing video, they are, most likely, going to see and hear people in the video. As a result, there is a certain immediacy to viewing a video which is not present in, for example, reading an article. Of course, this doesn’t mean that you shouldn’t use articles for marketing purposes but that most people will feel more immediately drawn to a video.
Contact us to learn more about how a marketing video can help you spread the word about your business.