Tips for Getting the Most Out of Your Video Production Services
So your boss or marketing director has finally given you the approval to hire a quality Video Production Service to design an exiting and innovative video for your company. With the pressure to impress, how can you guarantee that your new video catches the attention of future customers?
Know Your Viewers’ Preferences and Design for Them
Consider your audience: what are their wants and needs? A video directed to a group of Twitter-hungry millennials should by necessity have a different pace and focus than one dedicated to professional bird watchers. Collaborate with your video production team and make a list of what will engage your ideal viewer. Do you need a professional tone with statistics and demonstrations? Or will a fast paced comic gag earn you more trust? As The Guardian explains videos today need to be “naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well.” The best video in the world still has to been seen to sell your product, so make sure you’re crafting an ad that your viewers will be drawn to watch.
Design Tailored Content that Explains and Entertains
Once you’ve decided on a style and tone that will engage your viewers, you’ll need to think through the type of content you’ll need. What problem do your viewers have that your product or service will help them solve? What’s the best way to demonstrate that solution in a video format? From instructive PSAs to brand campaigns to music videos, there are a wide variety of creative strategies that can help present your content to your targeted viewer. In a recent interview, the global head of advertising sales for the Wall Street Journal suggested “two things: One, the content should be of a very high production quality and interesting; second, the advertisers should provide a significant amount of variety around their commercial messages.” Work with your production team to pick a format and script which best suits the needs of your individual business.