4 Psychological Hacks to Create Better Converting TV Commercials
Direct television advertising is one of the best ways to reach new people, create brand awareness, and target people in a specific area. It’s important to make sure that you are optimizing your DRTV ads in order to get the best conversion rates. Following are some useful hacks for doing so.
Make the Benefits Clear
You have to think from the customer’s perspective. Instead of thinking in terms of the great features the product or service includes, think in terms of what your customers will gain from using it. Focus on the ways it will make their life easier and give them additional pleasure.
Have a Clear CTA
A well-written ad might capture a viewer’s attention and interest, but if it doesn’t include a clear call-to-action, it won’t lead to any conversions. A CTA can be to call your hotline, text a special word to a five-digit number, visit a webpage, find and like you on Facebook, or visit your store and mention the ad for a special discount.
Make It Time Sensitive
Time-sensitive ads tend to convert better due to simple psychology. They create scarcity, which in turns creates value. Having a limited time discount, promotion code, free ebook, or chance to win a free prize will create the pressure and anxiety that is needed for customers to follow through on your CTA. You can create scarcity in other ways as well. For example, you can promote the discount or free gift as only being available to the first 100 people who call.
Include Social Proof
People tend to follow the crowd. Including social proof in your ads will help increase your conversions. You can say something like “Join the X number of satisfied customers/existing members” to show that your service or product is popular and in demand.
At the end of the day, the most important thing is to create professional video commercials. For help, contact us.