03 Sep Invoking Emotions with Storytelling for TV Ad Production
A TV ad is pretty short, so you only have a minute at the most to convince your viewer that they need to try something. How is it possible to convince someone in 15, 30 or 60 seconds that a certain product will improve their quality of life? You have to put across your message in a strategic kind of way and storytelling can help you to do that.
The Power of Emotions
Many people who have made TV ads have realized the value of stories. For some reason, stories touch the human heart (at least good stories do). They make us sympathize with people. They invoke our emotions. So remember what Maya Angelou said: “I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel.”
What Has Invoked Your Emotions?
Think about how you can invoke feelings in your audience. And the best way to do this is by thinking about what has touched you. If you’ve come across a certain story which affected you and stayed with you, then chances are it will do so with your audience too.
We Identify with Stories of Hardship
Often, the stories which affect us are the ones that we identify with. So, for example, if you have had a life which involved many hardships, then a similar story of someone dealing with such hardships and overcoming them will affect you. Or if you’ve always had some niggling fears or insecurities, then the story of someone overcoming these will affect you.
Real People vs. The Rich and Beautiful
In general, the stories which affect us the most are the ones which involve some kind of hardship, not the ones which happen to the rich and the beautiful. The only reason why people read the stories about the rich and the beautiful in gossip magazines is to convince themselves that those people are the same as anyone else and have to go through the same things.
The Proven Recipe for a TV Ad
So if you can include a story of this sort which will touch the heart of your audience and show them how to overcome some hardship, possibly with the help of your product, then your TV ad is likely to be more successful. Contact us for more great tips to come up with a great story for your TV ad.