Is Television Advertising Still As Potent As It Once Was? It Sure Is!
With the advance of social media, online news sites, and online video services such as Hulu and Netflix, some people tend to think that television advertising is not as potent as it once was, simply because fewer people, especially millennials, are watching traditional television. But recent findingsby the Television Bureau of Canada, which analyzed data from ten countries, revealed that the opposite is true.
The report revealed three important facts: First, that millennials watch plenty of television; Second, that most television viewing done by millennials is done on a traditional television set, as opposed to online viewing; And third, that millennials are more open to television advertising shown on traditional TV, as opposed to advertising done while watching television online.
Here are some of their findings:
Millennials Still Watch Plenty of TV
In the USA, 18-24 year olds watch an average of 2 hrs 33 minutes of television daily, while 25-34 year-olds watch an average of 3 hrs 50 minutes.
Traditional Television is Still A Favorite
In the UK, 70 percent of 16-24 year-olds’ video consumption is on a traditional TV set, and the number for 25-34 year-olds in Australia is 80.1 percent.
Millennials Like TV Advertising
In the UK, 54% of 16-24 year-olds enjoy television advertising, vs. just 16% who enjoy social media; while in Canada, when 18-34 year-olds were asked what form of advertising they prefer to watch, 64% picked traditional television advertising, compared to 16% for computers, 11% for tablets, and just 7% for phones.
As you can see, television viewing is alive and well, and television advertising is certainly not going away anytime soon. For more information on television advertising, feel free to contact us 813-907-1010.