Vistamax Productions
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TV Commercial Production: Storytelling and Relatability

three men standing in green screen backed studioWhether you’ve been advertising on TV for a while or you’re planning to make your first TV commercial, it’s important to keep certain things in mind. Today’s TV viewer tends to be fairly distracted. People do several things at the same time while they’re watching TV. And if there’s a commercial break, they might get up in order to get something to eat or drink. So if you want to catch their attention, you’re going to have to put together a really eye-catching TV commercial. Here are some tips:

Tell a Story

The most important thing about a TV commercial is the story it tells. It could be a story of how someone was having a certain problem, then discovered your product and improved their life. Or it could be a love story in which the product helped the person find love. It could be a success story in which the person was able to be successful with the help of your product.

No matter what type of story you’re telling, think about whether it has any emotional appeal for your target audience. A story should make your audience feel what the protagonist is feeling. If the protagonist is feeling down, they should feel down with him/her. If s/he starts feeling good as a result of the product, they should feel good too. Only this type of emotional appeal is going to make anyone run out and buy the product you’re selling.

Be Relatable

This point is actually closely related to the above one. If the viewers find the protagonist more relatable, then they are more likely to be emotionally moved by what s/he is going through. This means that you have to choose the right protagonist for your target audience.

For example, if your target audience consists of teenage girls, then your protagonist should also be a teenage girl. If your target audience consists of urban professionals, then your protagonist should be an urban professional. If your target audience consists of senior citizens, then a senior citizen should be starring in your TV commercial. So consider your audience before you start casting for your TV commercial.

Contact us for more great TV commercial production tips.