Vistamax Productions
A 7-Step TV Commercial Production Checklist for Your Business

4 Tips for Writing the Perfect Video Ad Script

When creating video ads, it’s important to carefully plan your script. Writing a script will help you save time and maximize your ad revenue. Here are some tips for creating the perfect video script.

Stick to the Key Points

Remember, you are on a time budget here. There are only a limited number of words you can manage to get in during the time slot allocated to you. Keep things to the point and avoid mentioning things and facts that are unnecessary. The two main points should be the problem and the solution, along with an introduction leading in.

Talk to Your Viewers

When writing a video script, it’s important to talk to your viewers. In other words, don’t write your script as if you are writing an article. You’re not; the script will be read out loud. Imagine if you were talking to your main demographic right in front of you. Don’t use fancy words that you wouldn’t use in a conversation with a customer. Keep things simple and easy to understand.

Know Who You Are Talking To

That being said, where your ad will air will make a big difference when you write your script. You have to take into account a lot of things: The demographics of the people watching your ad, which show it will be shown alongside, which platform it will be shown on if you are also displaying it online, and so on. You have to write a script that your particular viewers will be able to relate to.

Keep On Testing

You have to keep on testing your results and tweaking your script writing strategies. Practice makes perfect in general, but you also have to test different kinds of ads and see how they affect your results.

Contact us for help with video ad production.