TV Ad Production: Keeping It Simple, Relatable and High-Quality
There are many brands which have become intimately associated with their TV ads. Even though advertising is everywhere—on billboards, on the internet, in emails and in your mailbox—TV ads continue to make the most impact.
This is partly because of the fact that TV ads are video ads, so they immediately catch your attention. But it’s also because, let’s face it, everyone watches TV. So this makes it all the more important to make sure that you get your TV ad right the first time around. You want to be sure that people associate the right things with you brand. Here are a few tips:
Keep It Simple
You should remember that you don’t have much time to make an impact on your viewer. So it’s best to keep your message simple. Don’t mix up too many images. Don’t introduce too many characters. Keep your jingle short and catchy. Keep your slogan pithy. Yes, you want to do something unique and eye-catching, but it’s best to do one thing that’s unique and eye-catching rather than five in the space of 30 seconds.
Make It Well
If you’re paying for a spot on television, it doesn’t make much sense to try to cut down on the cost of making the ad itself. This is not to say that you need to spend an exorbitant amount on the advertisement. Just make sure that the standard of your ad is similar to the standard of the other ads that are shown along with it. If you get video production services, they can help you with all the aspects of producing an ad.
Keep It Relatable
You want people to be able to relate to your advertisement. So when they see the models in your ad, they should also be able to see themselves in the same situation. In order to do this, you might have to do a bit of research and figure out exactly what type of viewer is going to be interested in your product. Another option is to introduce some diversity in your models so that people from all walks of life will be able to identify with them.
Contact us for more great tips to make a TV ad.