Vistamax Productions

Why You Should Consider Direct Response Television

The average person watches nearly four hours of television daily, and most of that time is spent watching commercials. That’s a lot of time to be bombarded with marketing messages, most of which are quickly forgotten. But one type of commercial tends to stick in our minds: direct response television (DRTV) ads.


Direct response television is a type of advertising designed to generate an immediate response from viewers, usually in the form of a phone call or website visit. It is often used for products or services that require a more personal sales approach, such as financial services, health products, or vacation packages.

DRTV campaigns typically consist of a 60 or 120-second commercial that includes a call to action, such as a toll-free phone number or website address. The commercial is usually aired on cable or satellite TV during daytime or evening programming.


DRTV can be an effective marketing tool for businesses of all sizes. It offers a number of advantages, including:

  • Reach. DRTV can reach a large audience quickly and at a relatively low cost.
  • Flexibility. DRTV campaigns can be customized to target specific demographics, geographic areas, or even individual households.
  • Response. DRTV is designed to generate an immediate response, which means businesses can quickly gauge the effectiveness of their campaign and make necessary adjustments.
  • Return On Investment. DRTV can be an extremely cost-effective way to market a product or service with a high return on investment.


At Vistamax, we offer a full range of DRTV services, from creative development to media buying to production. We have a proven track record of developing successful campaigns for our clients, and we can do the same for you.

If you’re interested in using DRTV to market your business, we can help you every step of the way, from planning and budgeting to production and media buying. Contact us today to learn more about how we can help you reach your marketing goals.