02 Jul DRTV – What is it and is it right for me?
In past years, DRTV, Direct Response Television, was relegated to Late Night and Overnight network and cable TV programming. With the expansion of the internet, and the current state of advertising, DRTV has become a way to not only track where you are reaching your clients directly with targeted incoming contact information specific to your chosen media vehicle, but it can help you advertise for less, and in many more markets and venues.
Successful DRTV is often run on a co-operative speculative basis, where an agency will offer to distribute your spot for a specified cost per lead and it is run on network and cable television as a filler, or a place to run advertisement that is not sold directly, but if you receive contact for the ad, you pay a per lead cost to the agency, which in turn pays the television station. Analytics by a good media agency are the best first steps to successful ad placement and response.
A professionally produced commercial can attract and retain your existing client base, as well as introduce you to new potential customers with a targeted marketing plan and a clean message that can help properly brand you and create an image for you and your products that will help you reach new heights and increase your market share. A solid message with multiple creatives helps offer some variety which will lead to an increased response and create a demand for your brand.
Attaining your goal is something we want to help you realize. We want to create a call to action that not only meets, but surpasses your expectations.
Vistamax can provide all the services required to produce a DRTV with a team resolute to providing you and your company a professionally produced message that not only effectively communicates your brand, but impresses.