Is Your Television Advertising Ready for December’s Big Holidays?
We know that many of you have been running full tilt since August. First there were those back-to-school rush promotions that needed executing. And they ran right smack into Halloween and Thanksgiving sales. But now is no time to take a breather. Last year, Americans spent at least $600 billion on December holidayy celebrations. So you’ll certainly want to get your television advertising ready. To help you do that, here are a few holiday stats:
During the lead up to Christmas, there is at least one holiday television special from the days of old that still draws a phenomenally large, family friendly crowd. In 2013, Parade magazine revealed that it’s none other than the 1964 version of Rudolph the Red-Nosed Reindeer. Therefore, you might want to try and secure a commercial spot the next time that it’s slated to air in your local area.
And if your local area happens to be Tampa Bay, all the better. The Television Bureau of Advertising notes that it is one of the top 15, lucrative, consumer markets in the nation. Why? In part, it’s because there are more than 1,827,000 households in the region with televisions and in excess of 4,000,000 people collectively watching them.
Wondering about New Year’s Eve? We were too. According to the History Channel’s latest infographic on the topic, New York City’s ball drop typically attracts around one billion sets of eyeballs. We wonder how many of them are watching the show on their mobile devices from Channelside Bay Plaza’s Annual Light Up Tampa Bay event. Their production typically begins with the end of the Big Apple’s festivities.
To continue discussing television advertising statistics and make plans to get your winter commercial production schedule on track, pleasecontact us today 813-907-1010. Our band of seasoned professionals is here to help now and promise to remain your trusted commercial production partners well into the years ahead. www.vistamax.com