01 Oct Use a Customer Profile for Tampa Commercial Production
When you’re producing a commercial, the most important thing to consider is your audience. What are they looking for? What kinds of things do they like? What types of visuals will appeal to them? What kind of music do they listen to? What are their aims and dreams? If you can convince your audience that buying your product will help them to achieve what they want in life, then you have a much better shot at selling it to them.
Coming Up with a Customer Profile
The first thing you need to do is understand your audience thoroughly. You might even want to come up with a profile of your ideal customer. How old is s/he? Is it a man or a woman? Is s/he a working professional, a student or someone who is retired? Is s/he working in a creative or non-creative profession? What are his/her hobbies? These are all important things to consider as you come up with a customer profile. Once you know your customer inside-out, you are ready to proceed.
Offering the Customer What S/he Wants in Life
When you come up with the concept of your commercial, you need to make sure that your ideal customer will be able to relate to it. Are you offering him/her something that they want passionately? Many commercials offer their viewers a vision of success, happiness, love, good looks etc. Some even manage to suggest that the person viewing the commercial will somehow become “cooler” if they use the product. These are all good ideas.
Staying Away from a Negative Space
It’s important to make sure that your commercial doesn’t fall into a negative space. For example, if you’re offering someone the chance to be more beautiful by using your product, that’s great. But it shouldn’t be done at the cost of making them feel unattractive the way they are. Commercials that make people feel bad about their race, weight, sex or anything else generally only succeed in the short-term and not the long run. Besides, they’re not too good for building up your brand either.
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