Can Direct Response TV Work For Your Business?
Direct response television (DRTV) is any ad on television that requests viewers to respond directly and immediately to the business. DRTV consists of both commercial-length and program-length ads,which many people know as infomercials. With so much focus on digital, mobile, and social marketing, it’s easy to think that television is dead. But in reality DRTV has been around for many years, and has proven again and again that it’s an effective and engaging form of advertising. DRTV allows brands to communicate directly with the consumer about the benefits and advantages of their product in a way that no other form of advertising can. From there, consumers are pushed to take action, which can drive both online and retail sales.
Direct response TV can be used in conjunction with other marketing efforts, like online ads and social media, to create a strong advertising portfolio. For example, if your DRTV ad pushes people to visit your online store, you can synergize this with pay-per-click advertising, so people searching for target keywords will easily find your site. In addition, because DRTV ads call for an immediate response, the results of your campaigns are easy to measure and tweak, until you get the results you want.
Many traditional advertising agencies shy away from creating DRTV ads, so it’s important to work with an agency that has a lot of expertise with the medium. If you’d like to learn more about DRTV, or how it can help your business, contact us. Vistamax has years of experience in creating effective direct response TV campaigns – our proven response-generating techniques can help you get the results you’re looking for.