Commercial Producers: Helping Draw Tourism Dollars to The Sunshine State

Early totals indicate that more than 40,000,000 people visited the United States last year and among the top entry points were three ports located right here, in The Sunshine State.  Not surprisingly, among the busiest were marinas in Fort Lauderdale, Miami and Orlando. What does that interesting fact have to do with commercial production?

Simply put, it’s money. Tourism generates billions of dollars in revenue for our area and there’s always someone on the other side of the world trying to lure those visitors away. Case in point, let’s take a look at the Land Down Under. In January 2017, The Guardian reported that the country has been very busy trying to attract visitors from our shores and they’re doing it with you guessed it, commercial production.

So with that said, our Tampa commercial production team are encouraging locals to ramp up their own summer advertising schedules with some new spots. Why use commercials to lure in the tourists? Recent studies from The National University of Malaysia as well as the Journal of Travel & Tourism Marketing have suggested that making use of the medium is a wise choice.

And let’s not forget, we’ve got a great cruise terminal located in Tampa Bay! While it’s true that many currently use the terminal as a departure point, not all is lost. Many people who take cruises like to spend extra time in departure cities. Plus, they’re likely to come back and stay longer if they find the area around their departure ports intriguing. Need we say that the sights and sounds of Tampa Bay are definitely intriguing?

Of course tourism isn’t all about cruising about the Atlantic Ocean. There’s also medical tourism to consider and our commercial production team can help with those types of ads too. To learn more about making television commercials designed to boost Tampa Bay tourism, please contact Vistamax® Productions today.