Vistamax Productions
Unleashing the Power of Direct Response Television: DRTV Marketing

Is Your Television Advertising Hot Enough to Sizzle This Summer?

For infomercial producers the central focus is on results. From its primitive start of selling knives, vegetable choppers and cooking pans, the infomercial has evolved to a state-of-the-art production,With the promise of sunshine, fun times and rising temperature gauges, summer has officially arrived! For many businesses, the change in season also means making some shifts in television advertising to adapt to the changes that consumers make to their lifestyles and with their activities during the summer.

Summertime Is More Than Just Hot Weather

For many people, the summer means the kids are out of school and schedules have changed. Some young people are graduating and some are starting new jobs. Parents are already busy planning for that long-awaited vacation with their children and tourists are heading to Florida for a holiday in the sun. Both men and women will spend more time outdoors during the summer and families will enjoy more gatherings. Is your television advertising ready for all these changes? Targeting and acknowledging the things that are relevant to consumers during the summer months could mean more business and can also give your business a leg up on the competition.

Make Your Advertising Count

Summer time may just be the ideal time to refresh your infomercial campaigns, television commercials or any other creative digital production.  Since people are more active during summer, perhaps you could start video advertising via mobile platforms to target consumers on the move? If you have products or services that thrive in warmer months, amp up the number of television ads you use to reach a wider base. No matter what kind of business you have or what type of service you want, at Vistamax, we specialize in seeing your project through all phases to meet your advertising goals. Our team can help you to really engage with your customers with television advertising that actually matters to them! Contact us today to learn more about how we can help your business to shine through digital marketing this summer!