18 Jun Keys to a successful instructional video
Instructional videos can be a helpful tool for anyone looking to learn a new skill. People often scour the internet for a video showing them how to accomplish a project from A to Z. These videos can be extremely helpful. While many of these videos are made by regular “Joes” at home, companies are getting in on the act. Many business websites are littered with videos showing customers how to use their products. These videos can go a long way in customer satisfaction and sales.
Many people are natural visual learners. While some can read about a subject thoroughly and easily master the project, others need to see the process unfold. This is where a well-made instructional video comes into play. Someone may be hesitant to purchase a product if they’re confused about how it works. With a video, they can ease these concerns. Knowing exactly how the product works will make them more likely to purchase it. Before making the video, you must first write the script. You do not need to hire a Hollywood screenwriter, but you should make sure that the script is coherent and flows nicely. You should know your audience and make it as easy to understand as possible. Using any industry-centric jargon can confuse and frustrate the viewer. While you don’t need to dumb it down, you should cover all your bases. It is ok to repeat and emphasize any important steps.
Casting the instructional video is always key. Obviously, you do not have to cast a Juilliard-trained thespian, but make sure your “actors” can speak clearly with enough volume. You may be tempted to employ your friends in the video, but if they frequently mumble or are soft-spoken, they may not be your best option. Sound and editing are also crucial elements to your video. Making sure that the video is free of any glitches and interference is vital.
A great instructional video will pay dividends for your business. As more and more people watch and share your video, it will create positive buzz.