Vistamax Productions

Story Marketing Boosts Your Infomercial Production

You might think about infomercial production and get a glimpse in your mind of the revolving stage used by many late night television infomercials. They wanted to be sure that they had a live feed of a professional stage with their next product ready to go at all times. With today’s technology, we don’t exactly need that kind of setup for infomercial production but one thing that those late night television spots really got right was to tell a story.

What is Your Story?

You decide to use story marketing in your infomercial production and the next step is to tell your story. Here’s the hard part: what will you tell your customers? There are a few tips to follow that can make your infomercial rival the revolving stages of old with return customers always wanting to come back for more.

  • Who are you and why did you create your product? This is often where you’ll find most of the answers you need. The reason you created your product will likely cover a lot of the components of story marketing.
  • Why will your target customers want your product? The answer to this question helps you decide what the “a-ha” moment will be in your story. If you know why people will want to buy your product, you can showcase that.
  • What solutions does your product offer? The end of your story during your infomercial should have some kind of solution offered by your product. This is basically the answer to your “a-ha” moment from the previous step.

Let Your Infomercial Flourish

Whether you’re hoping to use the big revolving stage on a late night television spot, you want to launch your infomercial on the internet, or you’re planning to send it to your e-mail list directly, we can help you!. Vistamax has the experience you need to make sure that your infomercial production goes smoothly and you’re able to tell the story you really want to tell. Contact us for more information and to get started today!