31 May Understanding Customers’ Desires in Tampa Commercial Production
Are there certain commercials which always catch your eye while others are forgotten in a few moments? Despite the fact that the TV keeps repeating the same advertisements over and over, the fact is that very
few of them actually have the desired effect. So how do you create a commercial that will appeal to people and impel them to go out and buy the product?
Immunity to Advertising
The reason why most commercials go unnoticed is because customers have become immune to advertising. Not completely, of course, but to a large extent. And there are so many opportunities to watch TV shows without any advertising at all, such as Netflix, that people seem to opt for those.
So if you really want to create a TV commercial which catches people’s eye and makes them go out and try that product, you’ve got to create something special.
Shock Value and Sex Appeal
Making a great TV commercial doesn’t always mean adding shock value. There are definitely commercials with shock value which attract the customer’s eye immediately. They might make liberal use of sex appeal or promise things which the product can’t necessarily deliver.
For example, we all know that using a certain deodorant isn’t going to turn you into someone that women find intensely attractive. And yet, there are times when advertisements like this might make an average Joe run out to buy deodorant.
Appreciation and Love
What is the deodorant commercial selling? It’s not just shock value. It’s not just sex appeal. It’s the idea of attractiveness which will eventually lead into appreciation and love. Because that’s really what
everyone wants in the end.
Understanding Customers’ Desires
If you’re looking for effective commercial production in Tampa, you should go with a company that understands what people need and want. Use a script that will convince customers that they’re going to get what they desire if they use your product.
And remember that sometimes, subtlety can be as effective as shock value. The idea is to present images of health, happiness and abundance—all the things that people hope to eventually have in their life.
Contact us for more great tips on Tampa commercial production.