TV Commercial Production: Quirky Concepts and Visual Appeal
Although TV commercials are short, a lot of work goes into them. After all, it was Shakespeare who said, “brevity is the soul of wit.” TV commercials may not be witty per se, but they need to pack quite a punch. The commercial only has 30-60 seconds to make an impact on the viewer. So it needs to use those seconds wisely. Just imagine if you had only one minute to make an impact on an interviewer. Wouldn’t you be sure to prepare a great deal so that you had a shot at the job? Here are a few more things you need to keep in mind when it comes to TV commercial production:
- Make It Fast But Not Too Fast: A TV commercial has to tell a story within a minute. Now, if you speed things along, you can tell the viewer a lot of things within a minute. But at the same time, you need to make sure that everything you’re saying is comprehensible. If you speed things along too much, you run the risk of making your ad unintelligible, with one word blurring into another and no way to tell what the plotline is. So make sure you follow the golden mean when it comes to the commercial’s speed.
- Make It Visually Appealing: This is perhaps the one thing that’s most important in a television advertisement. You have a short time to appeal to the viewer, and it’s important for that time to be used wisely. Most people do this by making the advertisement colorful and sharp, with stunning visuals. You may also opt to use beautiful models or backgrounds to attract the viewer’s eye. But remember that the subject matter of your advertisement has to be relevant to what you’re trying to sell. For example, it would make no sense to use a youthful, beautiful model if the product is geared towards older people.
- Make It Quirky: Many people are afraid to go quirky because they’re not sure how the audience will respond to it. But it’s really only the quirky advertisements that stay in your mind. For example, you may be familiar with the Geico ad featuring a lizard or a “gecko.” A lot of people know this advertisement, but if you stop to think about it, there’s really no connection between a lizard and insurance except for the fact that people often mispronounce Geico as “gecko.” This is a quirky ad that stays in your mind. After all, who else has ever used lizards to sell insurance? So think about a quirky (but inoffensive) concept around which you can build your TV commercial.
Contact us to learn more about how we can help you with TV commercial production.