If we were to look at TV commercial production as if it were a house, marketing research and data collection would certainly be key parts of its foundation. After all, if a television ad runs and no interested parties are around to watch or respond, it...
Last year, our country’s number crunchers estimated that Americans would spend more than $36 billion dollars on Valentine’s Day related festivities. Although it was down slightly from the year before, a variety of businesses made out like kissing bandits. Among them were gourmet grocery stores,...
Now that the new calendar year has begun, what is your company going to do differently? If you’re not sure, we’d like to suggest that you focus on the firm’s business video production efforts. Here are five sound reasons why you should: 1) Remember the 80% Rule Do...
36th Annual Telly Awards Steve Farkas, CEO/Executive Producer at Vistamax has been selected again to judge for the prestigious Telly Awards. All judges are members of the Silver Telly Council. Judges evaluate entries to recognize distinction in creative work. Winning entries are recognized and awarded...
Did you read the November 2014 edition of AdAge or notice a few changes happening on Instagram and Snapchat? If so, like our television advertising pros, you may already be hip to the latest emerging trend in multichannel advertising. In this case, it’s companies making unabashed...
Holy Shamwow! Have you seen all of the latest hullabaloo about infomercials? There was the viral Too Many Cooks number that initially appeared on Adult Swim and the University of Akron’s pitches to students that started the discussions rolling. They were followed by the City...
Have you heard all of the talk about the FCC’s potential intervention in internet video and the latest hullabaloo about unbundling? Articles that subsequently appeared in Time, PC magazine and CNET only fueled the speculation. They also happened to draw the attention of our vetted,...
Now that the 2014 November sweep has come to an end, our Tampa commercial production team can’t help but reflect on what happened and look forward to the next. For those of you that don’t know what sweeps are, how they work and why they’re important, please...
We know that many of you have been running full tilt since August. First there were those back-to-school rush promotions that needed executing. And they ran right smack into Halloween and Thanksgiving sales. But now is no time to take a breather. Last year, Americans...
Based on previous year statisticss, an estimated 155+ million Americans will be carving up pumpkins and donning masks or full-body costumes in time to celebrate All Hallows Eve 2014. They’re also likely to scare up a lot of disposable cash and spread it around town...