When you're working in television, it can be quite tempting to make things as sensational as possible. After all, this is what people are looking for on TV nowadays right? And the more sensational, the better. This is the reason why the Kardashians are such...
Did you notice a recent flatline or a plateau on new clients for your business? Do you feel like your promotional strategy has gone stale and is missing something? You might be right, but recovery is right around the corner. Business video production might be...
When you're producing a television show, you need to consider all the aspects of it, from scriptwriting to post-production. Television production might even start with a concept. If you have a great concept mind which you think is going to appeal to TV audiences, then...
If you've ever seen a commercial for a product that you could buy over the phone, then you've seen direct response TV. And while that can be a beneficial showcase for you, especially if your product doesn't have the brand or recognition to be noticed...
You might think about infomercial production and get a glimpse in your mind of the revolving stage used by many late night television infomercials. They wanted to be sure that they had a live feed of a professional stage with their next product ready to...
Advertising your business is a year-round venture. You know the importance of top-notch video production to crafting the best commercials for results. What you may not realize, you can tap into television with holiday flare. Here are four television ad ideas to help get your...
Whether you've been advertising on TV for a while or you're planning to make your first TV commercial, it's important to keep certain things in mind. Today's TV viewer tends to be fairly distracted. People do several things at the same time while they're watching...
Nowadays, it's very important to keep your videos relatable for your viewers. This means that when someone views your video, either on TV or in a business environment, they should feel like they can relate to it in one way or the other. If someone...
The one problem with business videos tends to be that they're not very interesting. When you drag your employees away from all the work they have to finish for a compulsory training, the least you can do is make it a bit more fun. Or...
There are a number of different things that people like to watch on television, from fast-paced crime shows to compelling reality TV. But no matter what type of show you're making, there are certain things that you should keep in mind. The Importance of Professionalism Nowadays, TV...