Tampa Commercial Production Team Talks Sweeps Basics and More

Now that the 2014 November sweep has come to an end, our Tampa commercial production team can’t help but reflect on what happened and look forward to the next. For those of you that don’t know what sweeps are, how they work and why they’re important, please...

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Is Your Television Advertising Ready for December’s Big Holidays?

We know that many of you have been running full tilt since August. First there were those back-to-school rush promotions that needed executing. And they ran right smack into Halloween and Thanksgiving sales. But now is no time to take a breather. Last year, Americans...

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Commercial Producers Urge Businesses to Start Promoting Halloween Wares Now

Based on previous year statisticss, an estimated 155+ million Americans will be carving up pumpkins and donning masks or full-body costumes in time to celebrate All Hallows Eve 2014. They’re also likely to scare up a lot of disposable cash and spread it around town...

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Florida Video Production Pros Can Help Marketers with Snapchat Campaigns

Our Florida video production professionals make it a point to stay on top of news regarding content sharing platforms. So it should come as no surprise to some of our readers that one of the platforms we’ve been paying attention to is Snapchat. Initially released in the...

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Tampa Commercial Production Pros Help Make Live Sports Telecasts Successful

In advance of this fall’s major sporting events, we wanted to take a few moments to talk about sports telecasts and how Tampa commercial production fits into the equation. Let’s begin by taking a judicious look at the latest Cable Nation report on the subject. It examines...

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Television Production in Tampa is Likely to Increase Due to New Developments

The world of television production is always changing and several industry players are moving right along with it. In July, Nielsen revealed its new Facebook project and AOL continued its work on Adapt.tv. If both are successful, they could provide invaluable options to Tampa’s television advertisers. Here’s...

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Web Series and Video Production in Tampa Flies into the News

Video production in Tampa made news headlines in July 2014 thanks to a flying drone and the local film and digital media commission. The video, which was shot by a local man and posted online, found its way onto major news networks like FOX.  As such, it...

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TV Ad Production: A Great Way to Reach Baby Boomers in Tampa

Did you read the latest RealtyTrac report? The Tampa Bay Times reported on its release in early July 2014. If you haven’t read it yet, and your business relies on the Baby Boomer market segment, you may want to take a minute and pick up a copy. Why? According...

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TV Ad Production in Tampa: Is it Really the Best Way to Reach Millennials?

It seems that the majority of today’s marketers are hoping to get a strangle hold on the Millennials’ pocketbooks, which thus far has proven somewhat difficult to do. Why has it been so challenging? For starters, they are unlike their Generation X parents in many,...

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Direct Response TV: When Advertising Success is Truly Quantifiable

There are a multitude of benefits associated with conducting well thought out, direct response TV campaigns. The ability to accurately quantify one’s marketing investment is one of them. Sure, the success of other forms of advertising can be measured too. However, they are often not nearly as...

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