Done correctly, an interview can be a great way to profile a person of interest or get a convincing testimonial about a product or service. However, done incorrectly, an interview can be dry, ineffective, and uncomfortable to watch. Here are some tips for shooting and...
In today's multi-screened engagement society, it's become a more complicated endeavor for businesses to find and captivate their audiences. Social media, relevant content and digital impressions are no longer best practices suggestions, but rather marketing necessities. But in the sea of brand identity, email campaigns...
You need to get your customer's attention. Of course, so are your closest competitors. Inbound marketing has changed the playing field and leveled it in favor of the consumer. However, with the right video production services, you can make this change work for you. Reach Audiences...
You've captured all your footage and you're ready to start the long editing process. Whether you're working in fiction or nonfiction, not much can destroy morale like realizing the shots you worked so hard to get aren't as perfect as you thought. Though the phrase...
When you think about making a film or a video, what are the things that come to mind? Probably a script, to begin with. Then you'll need to get actors for your shoot as well as a director. You'll also need a location for the...
There's a lot of planning and strategizing that goes into a TV series. And despite this, you may find that some of them don't work. There are TV series that are dropped immediately after the pilot, since the viewer response was so low. And there...
A good marketing strategy doesn't have to be complicated or expensive. A few key concepts will help you find success marketing your small business. A consistent message and a variety of mixed media will help grow your business easily and effectively. Consistency In marketing, consistency is a...
There are certain things you should look for in Florida video production, such as a clean, nicely-paced narrative focusing on the subject of the video. These are basic things that are required for every video, whether it's a television commercial, a corporate training video or...
Are there certain commercials which always catch your eye while others are forgotten in a few moments? Despite the fact that the TV keeps repeating the same advertisements over and over, the fact is that very few of them actually have the desired effect. So how...
Buying advertising can be confusing, so here is a list of terms that will help you buy like a pro! Reach In marketing, reach represents people. Reach is an important concept because every business wants more customers. An easy way to get more reach is by adding...