In no time at all, National Craft Month will be upon us. It happens every year, thanks to the Craft & Hobby Association. That said, craft retailers may want to consider making a series of videos in time for the national event. Our company’s experts can...
If we were to look at TV commercial production as if it were a house, marketing research and data collection would certainly be key parts of its foundation. After all, if a television ad runs and no interested parties are around to watch or respond, it...
Last year, our country’s number crunchers estimated that Americans would spend more than $36 billion dollars on Valentine’s Day related festivities. Although it was down slightly from the year before, a variety of businesses made out like kissing bandits. Among them were gourmet grocery stores,...
Now that the new calendar year has begun, what is your company going to do differently? If you’re not sure, we’d like to suggest that you focus on the firm’s business video production efforts. Here are five sound reasons why you should: 1) Remember the 80% Rule Do...
Did you read the November 2014 edition of AdAge or notice a few changes happening on Instagram and Snapchat? If so, like our television advertising pros, you may already be hip to the latest emerging trend in multichannel advertising. In this case, it’s companies making unabashed...
Have you heard all of the talk about the FCC’s potential intervention in internet video and the latest hullabaloo about unbundling? Articles that subsequently appeared in Time, PC magazine and CNET only fueled the speculation. They also happened to draw the attention of our vetted,...
In advance of this fall’s major sporting events, we wanted to take a few moments to talk about sports telecasts and how Tampa commercial production fits into the equation. Let’s begin by taking a judicious look at the latest Cable Nation report on the subject. It examines...
The world of television production is always changing and several industry players are moving right along with it. In July, Nielsen revealed its new Facebook project and AOL continued its work on Adapt.tv. If both are successful, they could provide invaluable options to Tampa’s television advertisers. Here’s...
Video production in Tampa made news headlines in July 2014 thanks to a flying drone and the local film and digital media commission. The video, which was shot by a local man and posted online, found its way onto major news networks like FOX. As such, it...
Each year, millions of students engage in distance learning and many of them are utilizing educational videos in the process. It’s just one of the latest ways educational institutions are appealing to today’s technologically dependent consumers. For proof, just take a quick look at Harvard University...