We are a visual society. If you want to send an effective message, whether for advertising, branding, or informational purposes, companies and individuals are coming to see that video is not only the fastest growing medium, it is also highly customizable based on your budget. For...
If you are searching for a way to grow your business and enhance your profitability, explore the benefits of direct-response television, or DRTV. Many business owners overlook DRTV in favor of digital marketing and other platforms. They don't know that DRTV is a goldmine of...
When you're producing something for television, you need to take into account that the process is going to be different than the process of making a movie. In a movie, most directors shoot a lot, but they end up using only a small percentage of...
When you're producing a commercial, the most important thing to consider is your audience. What are they looking for? What kinds of things do they like? What types of visuals will appeal to them? What kind of music do they listen to? What are their...
Video is a genre which appeals to the public consciousness because it resembles real life. Even though the images you see are in 2D, the fact that they are moving and depicting the things that human beings do in real life makes them interesting and...
A TV ad is pretty short, so you only have a minute at the most to convince your viewer that they need to try something. How is it possible to convince someone in 15, 30 or 60 seconds that a certain product will improve their...
Your promotional video can be an instant gold mine for your business if you take the right steps to create it. It can be so compelling that it causes people to visit your page for products and services almost immediately. The key to having a...
We've all seen advertising that's missed the mark. Whether you left the experience wondering what the ad was for, thinking that it looked or sounded terrible, or even being offended, it can be easy to miss the mark. And it's even easier to make these...
There are many reasons why you might want to make a video. You might want to do it for television or for the internet. You might want to make a TV commercial or a TV show. You might want a video for YouTube or for...
Television advertising used to be the alpha and omega of the advertising world. Tuning into our favorite programs, we would have to sit through dozens of commercials. Viewers would often bemoan the fact that allotted commercial time would cut into actual television content. Commercial-less streaming...