A great way to promote your company is by creating an ad that showcases a recent event you had, whether it was a business conference, a motivational speech, or any other kind of convention. If you have an annual convention, you can promote it by...
Fear, Uncertainty and Doubt, or FUD, is a common marketing and advertising tactic. It can be used in any advertising format but is especially effective in television advertising. Here are the three steps to take in order to increase sales by using FUD. Identify Your Target...
You Budget Won't Allow You To Advertise Everywhere No business has enough money in the world to purchase all the available air time, across all the television stations to advertise. Similarly, you can't be all things to all demographics. You will have to be selective and...
Did you know that approximately 300 hours of video content is uploaded every minute to YouTube? In addition, there are almost 5 billion videos watched on YouTube a day. This doesn't take into account all the many billions of videos uploaded on different platforms including business websites....
Having a good script is essential if you want your television ads to convert. A good script is just as important as good production quality. Here are some more tips for video ad script writing. Tell a Story People relate to an ad because they feel a...
When creating video ads, it's important to carefully plan your script. Writing a script will help you save time and maximize your ad revenue. Here are some tips for creating the perfect video script. Stick to the Key Points Remember, you are on a time budget here....
With over a thousand golf courses in Florida, marketing managers may be wondering how to get the edge over the competition. The course itself is going to draw a certain number of golfers and keep them coming back, yet increasing this flow and creating a...
While most businesses understand the importance of video production in Florida today, they may not know just how important. According to statistics, "more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years." That means that your customers are expecting...
Many business owners still haven't incorporated video productions into their marketing efforts even though the numbers say they should. According to marketing researchers, 90% of online shoppers use videos as the basis of their purchasing decisions. If that's not reason enough as to why you do need...
Businesses that take advantage of digital marketing surpass their competitors in reaching potential customers. With all the millions of people accessing the internet every day, it's obvious that using digital tools will bolster your company presence. Videos are an increasingly important part of the digital...