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Native advertising, it is something that many people are approaching Tampa television production companies about these days. But what precisely is it and why should businesses of all sizes care? The Interactive Advertising Bureau previously published an excellent guide that answers those two questions in...

Television advertising can play a vital role in the success of a business. To do so, though, it's important that the ad have impact and persuasion. After all, your TV commercial is word-of-mouth where you control the message and the obvious goal is to persuade...

Among the exciting developments technology has brought to society, is the accessibility of live video production. That is, the ability of more businesses and organizations to collaborate with leading video production companies (like Vistamax) in the creation of quality live video. Considering the opportunity is...

Television production companies are forever scanning the horizon to ascertain which marketing fads may turn into the next, hottest trends. In that vein, we couldn’t resist talking about geo-fencing. You may wonder, “What the heck is geo-fencing?” It’s actually a natural offshoot of a technological...

The U.S. Travel Association notes that their industry pumps close to $30,000 into the country’s economy every second. Those funds come from more than just Americans. The astronomical total includes international travelers’ spending habits too. And as Governor Scott pointed out earlier this year, many of...

On one hand, people are ringing the death knell of television advertising as we know it. On the other, advertisers continue to sink millions of dollars in securing premium air time. And that goes for all of the major companies that broadcast during Super Bowl...

Today, it's possible for almost anyone to make and upload a video, all it takes is a video camera, which are standard on all modern-day cell phones, and a reliable Internet connection. This readily available technology makes it possible for essentially any tech savvy person...

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