With the advent of technology, almost any high school (or even middle school) kid can pick up a smartphone, snap a video, edit it and post it. There are tons of free tools available to do amateur videos aimed at marketing something or other. But there...
Companies are always trying to identify ways to more deeply engage with customers. They want to tell their story thoroughly and get the customer to buy on the spot once they totally understand the value of the product. There is no other way of achieving...
Many have said it before but perhaps as of late, Chicago Tribune contributor, Paul Sassone stated it best in one of his May 2017 columns, "TV commercials work." As a statement, it's as true today as it was in 1941 when television advertising was in its infancy. However, its veracity is...
Businesses have found that using technology enhances and facilitates a smooth-running operation. Some technology tools save time and money. One such benefit to a company is a well-produced video production. Here are 3 ways videos can benefit businesses. Promotional This is perhaps the most obvious way or...
Nowadays, a number of companies are trying to outdo each other when it comes to television commercials. Their commercials feature bright colors, loud music and beautiful models. As a result, most people watching TV come to believe that these are the types of television commercials...
When was the last time that you grabbed a magazine? No, we’re not talking about using your Nook to read digital content online. We mean a real magazine, the glossy paper kind that’s traditionally held in the hands. According to statistics shared by industry giants...
Video production teams in Tampa were buzzing this month over FOX Networks Group’s latest announcement. In case your video marketing team missed it, the television giant floated information to online sources about its intention to open up new advertising markets. The markets mentioned include, but...
In today’s world, there are many opportunities to promote your small business. With advancement in technology, you have all the tools readily available. Providing video content is one way in which you, as a business, can effectively connect with potential customers. Videos captivate viewers no...
Direct response television (DRTV) is any ad on television that requests viewers to respond directly and immediately to the business. DRTV consists of both commercial-length and program-length ads,which many people know as infomercials. With so much focus on digital, mobile, and social marketing, it's easy...
At first glance, producing business video may seem like an expensive proposition. Some marketing departments may experience a little "sticker shock" when they get a quote. However, there is no content more versatile, impactful, or engaging than video, and the long-term benefits for inbound marketing...