There's a lot of planning and strategizing that goes into a TV series. And despite this, you may find that some of them don't work. There are TV series that are dropped immediately after the pilot, since the viewer response was so low. And there...
A good marketing strategy doesn't have to be complicated or expensive. A few key concepts will help you find success marketing your small business. A consistent message and a variety of mixed media will help grow your business easily and effectively. Consistency In marketing, consistency is a...
There are certain things you should look for in Florida video production, such as a clean, nicely-paced narrative focusing on the subject of the video. These are basic things that are required for every video, whether it's a television commercial, a corporate training video or...
Are there certain commercials which always catch your eye while others are forgotten in a few moments? Despite the fact that the TV keeps repeating the same advertisements over and over, the fact is that very few of them actually have the desired effect. So how...
Buying advertising can be confusing, so here is a list of terms that will help you buy like a pro! Reach In marketing, reach represents people. Reach is an important concept because every business wants more customers. An easy way to get more reach is by adding...
A great way to promote your company is by creating an ad that showcases a recent event you had, whether it was a business conference, a motivational speech, or any other kind of convention. If you have an annual convention, you can promote it by...
Fear, Uncertainty and Doubt, or FUD, is a common marketing and advertising tactic. It can be used in any advertising format but is especially effective in television advertising. Here are the three steps to take in order to increase sales by using FUD. Identify Your Target...
You Budget Won't Allow You To Advertise Everywhere No business has enough money in the world to purchase all the available air time, across all the television stations to advertise. Similarly, you can't be all things to all demographics. You will have to be selective and...
Did you know that approximately 300 hours of video content is uploaded every minute to YouTube? In addition, there are almost 5 billion videos watched on YouTube a day. This doesn't take into account all the many billions of videos uploaded on different platforms including business websites....
Having a good script is essential if you want your television ads to convert. A good script is just as important as good production quality. Here are some more tips for video ad script writing. Tell a Story People relate to an ad because they feel a...