A TV ad is pretty short, so you only have a minute at the most to convince your viewer that they need to try something. How is it possible to convince someone in 15, 30 or 60 seconds that a certain product will improve their...
Your promotional video can be an instant gold mine for your business if you take the right steps to create it. It can be so compelling that it causes people to visit your page for products and services almost immediately. The key to having a...
We've all seen advertising that's missed the mark. Whether you left the experience wondering what the ad was for, thinking that it looked or sounded terrible, or even being offended, it can be easy to miss the mark. And it's even easier to make these...
There are many reasons why you might want to make a video. You might want to do it for television or for the internet. You might want to make a TV commercial or a TV show. You might want a video for YouTube or for...
Television advertising used to be the alpha and omega of the advertising world. Tuning into our favorite programs, we would have to sit through dozens of commercials. Viewers would often bemoan the fact that allotted commercial time would cut into actual television content. Commercial-less streaming...
In past years, DRTV, Direct Response Television, was relegated to Late Night and Overnight network and cable TV programming. With the expansion of the internet, and the current state of advertising, DRTV has become a way to not only track where you are reaching your...
Instructional videos can be a helpful tool for anyone looking to learn a new skill. People often scour the internet for a video showing them how to accomplish a project from A to Z. These videos can be extremely helpful. While many of these videos...
Video marketing techniques are accelerating at a rapid pace. Don't be left behind as video takes on a more pronounced popularity. You can start by creating and adding the following three types of videos to your website. Tell the Story Behind Your Company There's something unique behind...
Making a TV ad can be a complex process which involves writing a script, finding a location, hiring actors and videographers, shooting the commercial and editing it. Given that the process of making a TV ad is a long one, it makes sense to be...
Nowadays, with a plethora of TV channels and Netflix available to them, people have become quite picky about what they're going to watch. So if you want them to tune into your television production, you're going to have to give them a good reason to...