Vistamax Productions
 

Articles

How do you create a great infomercial? Let’s look at the steps involved: 1. Decide on a product or range of products. Ideally, this should the one most identified with your company, unless you want to promote a new product. Then, your infomercial should tie it...

With recent advances in recording technologies, almost anyone can buy equipment and set himself up as a video production company. The problem is, equipment alone is not sufficient to create a great video. You need far more than that. What does it require to be a...

In a review of advertising ROI studies from the fourth quarter of 2012, the author of this article finds that “Increasing evidence from various studies and reports indicate that online video is a compliment to TV versus a replacement when it comes to advertising and branding efforts.”...

Face it: any video production, whether it’s a commercial, infomercial, corporate training video, or documentary, is going to be only as good as the crew that shoots it. If you have poor raw footage to begin with, even the best post-production services won’t make it...

A television advertisement is simply a special kind of message, and an effective message will get the point across even to an inattentive viewer. So what makes for an effective TV ad? Here are some characteristics of the best ad campaigns: The Message Is Memorable. It is...

Many experienced filmmakers and videographers regard the post production phase as the most critical part of the whole video process. “Post production” includes everything that is done to a video once all the filming is completed. For your company's project with Vistamax, this involves: Editing—putting scenes in...

When you think of safety videos at work, what immediately comes to your mind? Boredom? Lacking in entertainment value? Falling asleep? Safety videos are usually shown on training days, and they're almost always shown after lunch. For most of us, that means it's time to take...

The past few years have been big ones as far as television production in Florida. There have been quite a few reality television series filmed in this area, and prime time dramas have long been a Florida favorite. The television show Burn Notice is one you've probably...

You can automatically spot a riveting commercial: it makes you stop and look. Either due to an arresting visual, sound, or combination of the two, you’ll stop in your tracks to look at the screen. But that does not make it a successful commercial, which...

The infomercial has been an important part of communicating product information for decades.  Infomercials have so many advantages over other types of advertising, and they've been very successful for boosting sales for all kinds of companies.  If you have a new product that you'd like...

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