Business Video Production: It’s no Longer an Option. It’s a Requirement.

The advent of YouTube in conjunction with increasing availability of high-speed internet has created a new platform for not only the way we view videos, but how we interact with them as well. By providing a way for anyone to have a voice through videos...

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Television Advertising and Seamless Integration: What’s Next?

The worlds of television advertising and online commerce are always in a state of flux. So we weren’t the least bit surprised to see the latest headlines and reports from folks like The Atlantic, Forbes, The Washington Post and PricewaterhouseCoopers. In our opinion, when read in succession, they give clues as...

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Video Production in Florida: 4 Things to Remember When Scouting Outdoors

Once you’ve decided to embark on your first video production project in Florida, you’ll invariably want to go scouting for outdoor filming locations. Because it is your first time creating an outdoor video, there are a few things that you should keep at the forefront of...

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Video Production in Tampa: Where Should I Shoot?

There is a lot of decision making that goes into video production in Tampa. One of the decisions that need to be made during the process is whether or not to shoot in studio, on location or both. So today, we wanted to briefly touch upon...

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Television Production Companies across America Await Rulings on Incentives

It doesn’t matter whether you pick up an issue of Variety, The New York Times, USA Today or The Tampa Tribune, it will quickly become apparent what’s on the minds of America’s film and television production companies these days. To sum it up in two words, it’s tax incentives. Some...

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Television Advertising May Help Spur Summer Sales for Auto Dealers

Are you an automotive dealer or used car lot owner whose sales have been in a downward spiral since the first quarter of 2014? If so, you may want to take note of a report that was recently published by the Cable Television Advertising Bureau....

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5 Direct Response TV Missteps Guaranteed to Sideline Success

Nowadays, an increasing number of businesses are striving to do more with less staff. In the process, essential marketing tasks, like creating and executing direct response tv campaigns, are being passed off to inexperienced individuals. So in light of that situation, we wanted to share five direct...

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Florida Video Crews in Tampa are Ready to Help Bollywood Stars

Our Florida video crews continue to be excited about the prospect of Bollywood’s convergence with the Tampa television, film and video industry. First, there was the announcement about the awards show. Now, there’s word that Indian celebrities are looking to film at least one major motion picture...

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Visuals of Television Advertising: Ways to Display Your Merchandise Without Using Excessive Video Time

Television advertising has to think of its visuals as much as what's said in a script. In fact, you should be able to give viewers a clear sense of what your ad is about, even if they have their sound down. While this might look challenging,...

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Commercial Producers and the Important Ability to Tell a Gripping Tale

As our experienced commerical producers can attest, not all tales start out with once upon a time or end with a long-winded happily ever after. Some begin with a bang and end 719 frames thereafter. Others, like DRTV spots may run much longer. So what makes one...

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