Socially responsible marketing or CSR has gone beyond the buzzword phase. It is now an accepted word in television advertising's lexicon. However, there may be some people who are still unsure of what CSR means and how to incorporate it into their firms’ audio-visual materials. So...
One of the most common questions about video production services is "How much does a video cost?" The short answer is "It depends." However, that's not a very helpful answer. Here are some ways to help deal with the question of cost. 1. Start with the objectives...
With the advance of social media, online news sites, and online video services such as Hulu and Netflix, some people tend to think that television advertising is not as potent as it once was, simply because fewer people, especially millennials, are watching traditional television. But...
Changes have been taking place in the outdoor advertising industry and commercial producers are talking about them.Apple TV and Ford are just two of the firms at the head of the exciting trend, which utilizes elements of television production. In some instances, there is also...
TV ad production and business video clips continue to serve marketers well, including those who are responsible for promoting legal services. Earlier this year, the Claims Journal reported that an increasing number of attorneys are finding the two mediums of significant value and we’re not surprised. A...
Almost anyone can buy a video camera, but for professional results, no matter how expensive the camera, quality video production takes know-how. Before you run to buy the latest high-tech gadget, remember that quality video production in Florida requires the knowledge of professionals. One element that is rarely understood...
Creating a statewide or nationwide commercial may not be necessary for your business because you only provide services to a limited local area, but you can benefit from commercials on local television stations. Since you will have to invest money into airing your commercial, you...
The transformation television advertising has made since WGY first sent its programs out into the airwaves was the subject on many people’s minds this past October. If you didn’t get a chance to join in, just look at the discussions that took place on NPR as well...
For a business that sells products, you need others to see your products to consider buying them. With this in mind, you should consider multiple marketing methods to maximize your chance of gaining customers. Pay-per-click marketing, radio advertising, commercials, and social media marketing are just...
Have you talked to your company Marketing Director yet about animated videos? A large number of marketing firms are using them to drive home corporate messaging in a variety of ways. Explainer videos with animated components are exceptionally popular. Their under two-minute duration speaks to...