Direct response television (DRTV) is any ad on television that requests viewers to respond directly and immediately to the business. DRTV consists of both commercial-length and program-length ads,which many people know as infomercials. With so much focus on digital, mobile, and social marketing, it's easy...
At first glance, producing business video may seem like an expensive proposition. Some marketing departments may experience a little "sticker shock" when they get a quote. However, there is no content more versatile, impactful, or engaging than video, and the long-term benefits for inbound marketing...
We all know the old infomercial formula: the black-and-white shot of an actor comically struggling with a simple task, the over-the-top pitchman in front of an applauding audience, the repeated markdowns of a Limited Time Only Very Special Offer...
A 2015 industry survey of more than 350 marketing and business professionals made one thing clear; 96% of organizations engage in video content marketing. An effective video production campaign is the foundation of a successful video marketing strategy. The following are some of the reasons your company needs video...
It’s by no means a perennial favorite but the topic of tax credits continues to come up in conversations about television production. Case in point, Variety, the Miami Herald, Bloomberg BNA, Governing and US News & World Report all covered the topic this summer with gusto. Why the sudden increase in a...
How can you tell if your business will benefit from direct response tv? If you're looking for a form of marketing that is highly targeted to your key demographic, provides you with immediate, trackable, measurable results and information and positions your company as an expert in...
Since integrating television into our daily lives over the past few decades we have seen an immense boom in opportunities to reach out directly to consumers. In the news, in weekly T.V. shows, and especially in our sports channels, advertising has become a part of...
Needless to say, to work, a video needs to have a clearly defined goal—but whatever that goal is, your video needs to do 3 things to achieve it: 1. It Has to Cut Through the Background Noise There’s an old story about a guy who buys a mule. The...
Video works, period. It works better than all-text content, it works better than print ads, it works better than infographics. Whatever your marketing objectives, video will help you meet them better than any other medium, whether it’s generating quality leads, increasing conversions, driving traffic to...
Many marketing managers have steered clear of corporate videos because the ones they’ve seen are little more than digital brochures—but the most effective corporate videos are far more than that. They provide a unique opportunity for companies to showcase their strengths, highlight their products and...