Are you using direct response television ads? DRTV can be one of the most powerful tools in your marketing arsenal, and their benefits are not limited to selling more products. Following are four ways you can use DRTV. Recruiting If you are looking to hire new talent...
Direct television advertising is one of the best ways to reach new people, create brand awareness, and target people in a specific area. It's important to make sure that you are optimizing your DRTV ads in order to get the best conversion rates. Following are...
Businesses and nonprofits alike produce low and high quality commercials to advertise and gain exposure to a broader audience in the hopes of gaining more revenue in the long run. Today, it's even easier for local businesses use TV commercials during a show which airs...
Feature films can only capture so much within it's two hour time frame to tell a story. You're limited in the amount of time you have to establish your characters, settings, production scheduling and so on. Television production has the benefit of giving you more...
In late April 2018, infomercial producers everywhere were no doubt sad to learn the fate of Robert Lytle. Known as a dominant player in the infomercial world, the octogenarian witnessed his legendary empire get rocked to the core this year as he came up on...
Businesses have a greater opportunity to connect with consumers these days if they implement business videos into their marketing plan. Studies reflect that people browsing the internet are more likely to stop and take notice if they see a video. Videos, if done right, have...
Television production is its own genre with its own rules which are different from the rules of filmmaking, commercial production and documentary production. In a way, television production is much more varied than other types of production because you see a little bit of everything...
You may not know a lot about video production but there are certain things that we are all familiar with, because we all watch TV and are exposed to television commercials, TV shows, documentaries, full-length feature films etc. We've all become very sophisticated viewers, as...
Congratulations! You've decided to move forward with television advertising. You have an allotted budget and a general idea of what you'd like to achieve with your campaign. Before you leap to commit to your local station, let's make sure you avoid three major pitfalls of...
We like to encourage our clients, whether they are local, national, or international, to think about how video production Florida can help them accomplish their current branding and marketing goals. Sometimes, it is necessary to invest extra capital, for example, in the production of a...