You may have heard the proverb, "it takes a village to raise a child." The truth is that the same thing applies to making videos! The video is like your baby—it's something which you create painstakingly, and you put a lot of time and effort...
Have you ever thought about what your favorite TV commercials have in common? Most of us don't bother to think about this until we have to make a TV commercial of our own. So if you are in this position, it's a good idea to...
Don't be fooled! Post-production is one of the most important parts of the production process. Many people think that post-production, being something that comes at the end of the production process, is not that important. They may think that shooting a video is the most...
With the advancements being realized in the technological world, businesses are shifting to other ways of reaching their prospective customers. This has made many businesses use Direct Response Television (DRTV) for their advertising solutions. Direct Response Television (DRTV) refers to any television marketing that seeks...
Although TV commercials are short, a lot of work goes into them. After all, it was Shakespeare who said, "brevity is the soul of wit." TV commercials may not be witty per se, but they need to pack quite a punch. The commercial only has...
Direct response television (DRTV) is a brand-building tool that has the power to directly affect your company's bottom line. In simplest terms, it is an advertisement that gives the consumer the opportunity to respond right away to the ad they are watching. When a Long-Term Ad...
Video is one of the best tools available to businesses. It doesn't matter how big or how small your business is, either. Video is a highly versatile form of media that can attract new customers while retaining old ones. It is also very easily shared...
If you've never been involved in television production before, then it's a good idea to do some research before you begin. You might also want to work with a television production crew which has done this kind of thing before. That way, you're not going...
You may have heard that someone or something is "all sizzle and no steak." What this idiom generally means is that that person or thing looks striking on the face of it, but it isn't that effective. For example, you may see a television advertisement...
If you want to hire a video production company in Tampa, it is important to get the full value of your budget. If you have already established a business video strategy, you will be amazed at the amount of video content you can create. The...