Direct response television (DRTV) is a brand-building tool that has the power to directly affect your company's bottom line. In simplest terms, it is an advertisement that gives the consumer the opportunity to respond right away to the ad they are watching. When a Long-Term Ad...
Video is one of the best tools available to businesses. It doesn't matter how big or how small your business is, either. Video is a highly versatile form of media that can attract new customers while retaining old ones. It is also very easily shared...
If you've never been involved in television production before, then it's a good idea to do some research before you begin. You might also want to work with a television production crew which has done this kind of thing before. That way, you're not going...
You may have heard that someone or something is "all sizzle and no steak." What this idiom generally means is that that person or thing looks striking on the face of it, but it isn't that effective. For example, you may see a television advertisement...
If you want to hire a video production company in Tampa, it is important to get the full value of your budget. If you have already established a business video strategy, you will be amazed at the amount of video content you can create. The...
Everybody watches television. In fact, the television is the focal point in most living rooms, with everyone gathered around it, enjoying their favorite show. You even hear about "remote control wars" in which people are battling to watch the TV show of their choice. So,...
Advertising is a crucial element that helps organizations to grow brand visibility and generate new customers. While there are many platforms to advertise, television advertising is an excellent channel that can help you achieve your goals within the shortest time possible. Here are the key...
TV ads differ from other types of videos because they are short and fast-paced. A TV ad has to do a lot of things in a short period of time. It has to give the viewer a lot of information about the product, and it...
Television advertising has almost become an art form rather than just a means of spreading the word about your product. A TV ad now has to have a compelling story, interesting visuals, a musical theme running through it etc. In some ways, it's even harder...
Do you have a product to sell and want to share it with as many people as possible without undue hassle? Then producing an infomercial may be the right choice for you. A well-made, well-placed infomercial can reach a broad swath of perspective customers quickly...