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Articles

People respond differently to different television commercials. And there might be one that jumps out at you and makes you want to go buy that product. Even if it doesn't make you buy that product right away, the jingle might go round in your head...

You've looked at your budget and decided that your business could benefit from some television advertising. So, now what does your marketing team need to do in order to make the most of your budget? 1. Create your customer persona A good place to start is with...

If you have a small business in Florida, then you know the value of getting your message out to the consumer. Whether it's through a direct mail campaign, emails, or video marketing strategy, the goal is to let people know that you are open for...

DRTV spots provide can be invaluable for many brands. If you think DRTV advertising might be right for you, here are a few things you should know. 1. DRTV advertising requires expertise in the industry If someone runs a brand agency, that doesn't make him adept at...

Have you ever wondered what all goes into the making of a business video? Maybe you've thought of creating one for your business since, according to the statistics, "53% of people say they want to see more video content" from businesses. Shooting a video for your Tampa...

Video is becoming a more crucial part of marketing, communications, training and entertainment. As broadband access expands to nearly everyone, and smartphone use also exceeds 80%, most everyone in your target audience can view videos on their phone or computer. That means that firms have...

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