Television Advertising and Seamless Integration: What’s Next?
The worlds of television advertising and online commerce are always in a state of flux. So we weren’t the least bit surprised to see the latest headlines and reports from folks like The Atlantic, Forbes, The Washington Post and PricewaterhouseCoopers. In our opinion, when read in succession, they give clues as to what might be coming down the TV antenna in the months ahead.
The first step on the road to prediction starts with PricewaterhouseCoopers’ IAB Internet Advertising Revenue Report. Published in April 2014, it provided the fodder for stories that later appeared in Forbes and The Washington Post. What they all essentially pointed out is that television advertising, internet ad revenue, digital video ads and mobile ads are all continuing to hold their own. And understandably, some formats are clearly doing better than others. But from our perspective, that’s not revolutionary news.
Where it really gets interesting is when you factor in what The Atlantic was reporting on in March, shoppable television and Live-Pin features. Together, those elements help fuse the worlds of TV, internet and mobile advertising into one. When you think about it, the seamless way that they all connect together is really quite brilliant. That’s why we see it as one of the soon-to-be-hot trends in advertising.
At Vistamax, we are uniquely positioned to assist Tampa businesses in taking advantage of that trend on several levels. Our Florida film crew can help create interrelated TV commercials, infomercials, digital video ads, still photos, animation and graphics designed for multimedia platform promotions. We can also provide assistance with interrelated multi-camera live entertainment events and documentary productions. So just imagine how convenient launching a promotion that includes all of those essential elements would be. To learn more about how we can help companies create seamless, multi-platform advertising campaigns, please contact us at (813) 907-1010 today.