Business Video Production Can Help Retailers Prepare for Natl. Craft Month

In no time at all, National Craft Month will be upon us. It happens every year, thanks to the Craft & Hobby Association. That said, craft retailers may want to consider making a series of videos in time for the national event.
Our company’s experts can help kick things off by providing business video production services at various locations, including retail establishments and our studio.

What can the business videos, stills and broadcasts be used for? To begin with, the videos can be educational or promotional. Retailers that opt to go with educational videos could film craft projects from start to finish or offer a series of tips. The instructions can be given by the craft store’s staff, or professional talent.

Promotional videos, on the other hand, can be set up like infomercials. That way, the retailer can highlight specific craft products or store services. For example, let’s say that a craft store carries a line of die-cut machines that they sell to scrapbook enthusiasts. The store’s management can choose to devote time to explaining each machine’s features and benefits to viewers. The spots can also include product demonstrations, customer recommendations and money-saving offers for viewers that buy the machines within a specified time. Later, still shots of the machines can be used to make mailers and flyers.

As for the live crafting events, retailers can opt to get very creative. For instance, they can hold crafting marathons, shows and lectures at their stores. Our video crews can film the events and help broadcast them online or produce clips. Clips or full-length videos of the crafting events can later be used in other television commercials or future marketing campaigns. To learn more about what our business video production team can do to help promote craft retailers during National Craft Month, please contact us today 813-907-1010.