Businesses have a greater opportunity to connect with consumers these days if they implement business videos into their marketing plan. Studies reflect that people browsing the internet are more likely to stop and take notice if they see a video. Videos, if done right, have...
Television production is its own genre with its own rules which are different from the rules of filmmaking, commercial production and documentary production. In a way, television production is much more varied than other types of production because you see a little bit of everything...
You may not know a lot about video production but there are certain things that we are all familiar with, because we all watch TV and are exposed to television commercials, TV shows, documentaries, full-length feature films etc. We've all become very sophisticated viewers, as...
Congratulations! You've decided to move forward with television advertising. You have an allotted budget and a general idea of what you'd like to achieve with your campaign. Before you leap to commit to your local station, let's make sure you avoid three major pitfalls of...
We like to encourage our clients, whether they are local, national, or international, to think about how video production Florida can help them accomplish their current branding and marketing goals. Sometimes, it is necessary to invest extra capital, for example, in the production of a...
You've watched TV and movies your whole life, and at a certain point you've probably thought "I could do that." Good News: You can! Bad News: It's not as easy as it seems. Here are a few things you should know as you embark on this filmmaking journey. Pre-Production Pre-production...
In a business video, it's important to project the correct company image. Even if the video is only going to be used in-house, it should still reflect your brand. Some videos are used within the company for training purposes. Others serve as introductions to members of...
What do you look for in an effective TV advertisement? Chances are the advertisements that catch your eye are the same ones that will catch the eyes of others as well. So put yourself in the place of the customer who will be viewing the...
The post-production phase of video production is the part that many people don't see. However, it's a very critical phase of the process. What happens during post production will often times determine whether you have a winning video. Most businesses are probably familiar with what...
Video production is different for different purposes. For example, the video you need for a reality TV series is going to be quite different from the video you need for a television commercial. And that's going to be quite different from the video needed for...